Indicators and tools for evaluating advertising effectiveness
Posted: Sat Dec 28, 2024 5:31 am
Reach
This is the number of audience members who saw the advertisement in a given period of time.
Before launching your ad, estimate the audience size that your ads can reach, and after launch, the actual results.
The indicator helps you understand how the algorithms work on the advertising platform and whether you have set the settings correctly. If the coverage is low, check the bid, perhaps it is too small to win the auction.
Read also: VKontakte reach: what is it and how to increase it?
Shows
This is the number of times your ad is shown. The parameter records each ad appearance on the site. In the advertising account, when setting up payment, you choose the format - for impressions, that is, for one demonstration, or for clicks, that is, for the fact that a potential client clicked on the ad.
How it is calculated on the sites (on average): a banner display uses of twitter with payment by CPM (rate per 1000 displays) is counted if at least 50% of the banner area was in the user's visibility zone for 1 second. A video display - if the advertisement was in the visibility zone for 2 seconds.
Clicks
The metrics count user transitions to the target page. It is important to remember that clicks are counted even if the user clicked on a broken link. The main thing is that he made a "click".
CTR (Click-Through Rate) — clickability
The share of users who clicked on your ad. This metric allows you to evaluate the effectiveness of your ads when you compare the number of impressions and clicks. If the goal of the ad was sales, not page clicks, then CTR is an intermediate indicator for you.
Formula: CTR = (number of clicks / number of impressions) x 100%
Read also: CTR in advertising: how to calculate and what is a good indicator
CR (Conversion Rate) — conversion
This is the percentage of users who performed the target action. For example, bought a product, filled out a form, downloaded an application. This is one of the main metrics that is looked at when evaluating campaigns, it allows you to understand what proportion of users after interacting with the ad performed the action you expected.
This is the number of audience members who saw the advertisement in a given period of time.
Before launching your ad, estimate the audience size that your ads can reach, and after launch, the actual results.
The indicator helps you understand how the algorithms work on the advertising platform and whether you have set the settings correctly. If the coverage is low, check the bid, perhaps it is too small to win the auction.
Read also: VKontakte reach: what is it and how to increase it?
Shows
This is the number of times your ad is shown. The parameter records each ad appearance on the site. In the advertising account, when setting up payment, you choose the format - for impressions, that is, for one demonstration, or for clicks, that is, for the fact that a potential client clicked on the ad.
How it is calculated on the sites (on average): a banner display uses of twitter with payment by CPM (rate per 1000 displays) is counted if at least 50% of the banner area was in the user's visibility zone for 1 second. A video display - if the advertisement was in the visibility zone for 2 seconds.
Clicks
The metrics count user transitions to the target page. It is important to remember that clicks are counted even if the user clicked on a broken link. The main thing is that he made a "click".
CTR (Click-Through Rate) — clickability
The share of users who clicked on your ad. This metric allows you to evaluate the effectiveness of your ads when you compare the number of impressions and clicks. If the goal of the ad was sales, not page clicks, then CTR is an intermediate indicator for you.
Formula: CTR = (number of clicks / number of impressions) x 100%
Read also: CTR in advertising: how to calculate and what is a good indicator
CR (Conversion Rate) — conversion
This is the percentage of users who performed the target action. For example, bought a product, filled out a form, downloaded an application. This is one of the main metrics that is looked at when evaluating campaigns, it allows you to understand what proportion of users after interacting with the ad performed the action you expected.