How much does it cost to place on PromoPages?
Posted: Sat Dec 28, 2024 5:27 am
There are two options for promoting articles: engagement and reach.
Strategy "Engagement"
Suitable when you need to purposefully sell a product or service. The main advantage of the strategy is the predictable and targeted use of the budget. At the same time, the higher the rate, the faster the clickthrough will occur (the page will be shown to users more often in the feed).
There are three payment models available: "Daily Budget", "Reading Price" and "Transition Price".
Daily budget is an automatic strategy for a quick campaign the advantages of line database start. You specify only the daily budget (from 1000 rubles) and the campaign limit (from 3000 rubles). As a target action, you can select an external transition or an action on the site: fill out a form, add a product to the cart. The algorithm will determine the most profitable rate at which the article will receive the optimal volume of users who read it to the end. Important
: the algorithm can increase the daily budget up to +25% if this is necessary to achieve results, while the average weekly daily budget figures will not be more than you set.
Auto Strategy for Promo Pages
Cost to read is a strategy for those who want to spend a minimum of money and understand how creatives (articles) work in Yandex Promo Pages. You specify the cost to read (at least 3 rubles), the daily limit and the total campaign budget (both from 3,000 rubles) and pay only for those impressions after which the user went to the article and read it to the end - that is, scrolled to the end and spent at least 30 seconds in it. At the same time, those who saw the banner but did not go to the Promo Page, or went but did not read to the end, make free touches with your business or product.
"Reading Price" for PromoPages
Transition cost is a strategy where the advertiser pays only for those who have visited the site. A transition to the site is considered a click on any link within the article or a transition on Scroll2Site. The campaign is optimized for users who are more likely to visit the site. It is necessary to set the transition cost, daily budget (from 1000 rubles) and campaign limit (from 3000 rubles).
Strategy "Engagement"
Suitable when you need to purposefully sell a product or service. The main advantage of the strategy is the predictable and targeted use of the budget. At the same time, the higher the rate, the faster the clickthrough will occur (the page will be shown to users more often in the feed).
There are three payment models available: "Daily Budget", "Reading Price" and "Transition Price".
Daily budget is an automatic strategy for a quick campaign the advantages of line database start. You specify only the daily budget (from 1000 rubles) and the campaign limit (from 3000 rubles). As a target action, you can select an external transition or an action on the site: fill out a form, add a product to the cart. The algorithm will determine the most profitable rate at which the article will receive the optimal volume of users who read it to the end. Important
: the algorithm can increase the daily budget up to +25% if this is necessary to achieve results, while the average weekly daily budget figures will not be more than you set.
Auto Strategy for Promo Pages
Cost to read is a strategy for those who want to spend a minimum of money and understand how creatives (articles) work in Yandex Promo Pages. You specify the cost to read (at least 3 rubles), the daily limit and the total campaign budget (both from 3,000 rubles) and pay only for those impressions after which the user went to the article and read it to the end - that is, scrolled to the end and spent at least 30 seconds in it. At the same time, those who saw the banner but did not go to the Promo Page, or went but did not read to the end, make free touches with your business or product.
"Reading Price" for PromoPages
Transition cost is a strategy where the advertiser pays only for those who have visited the site. A transition to the site is considered a click on any link within the article or a transition on Scroll2Site. The campaign is optimized for users who are more likely to visit the site. It is necessary to set the transition cost, daily budget (from 1000 rubles) and campaign limit (from 3000 rubles).