Types of events for promotion
Posted: Sat Dec 28, 2024 5:25 am
Each type of event has its own target audience , the characteristics of which should be taken into account when planning and promoting.
Conferences and forums
A large-scale event offline or online is used for both B2C and B2B. Participants are industry professionals, specialists who are ready to share their developments, listen to more experienced colleagues, and engage in networking. As a rule, such events are organized by one industry company, attracting others as speakers and sponsors. Suitable for promoting brands, experts, innovative products, and informing about new products.
Exhibitions
Large offline events where companies present their products, technologies, developments and attract partners and clients. Can be combined with conferences, seminars, workshops, presentations. Exhibitions in B2B topics are visited by specialists, managers, industry managers. End consumers also come to B2C events. Therefore, when promoting, it is necessary to take into account two different audience segments in the strategy: professionals and clients.
Seminars and webinars
Educational events of a smaller scale than a conference. In contrast, seminars and webinars are presentations by one or two speakers, without separate sessions by topic. They can be held for consumers to inform them about a new educational course or service and to convert it into sales. Another area is niche seminars and webinars for specialists. Their task is to develop a brand, increase the level of trust in it, and also inform about a new technology or service.
Workshops
A type of seminar that has a more practical focus. In addition organize your finances with mint to the presentation, speakers analyze cases and give participants the basics of practical skills. The goals and audience are the same as those of seminars: potential clients for the purchase of education, services, technologies that have something to tell and explain. These can be both consumers and industry professionals. For event agencies, this is a way to promote themselves by demonstrating expertise in the industry.
Presentations
Chamber events based on a specific news item: launch of a new project, direction or product, rebranding, opening of an offline branch. The audience is specialists and potential clients for whom the startup is designed, as well as journalists, bloggers and other representatives of the mass and social media. A striking example is closed presentations of new residential complexes from developers, to which they invite the media, influencers, realtors.
All these events can be either paid or free for participants. As a rule, large conferences and exhibitions are paid, where the organizers bear significant costs. Small events are held free of charge, where the organizers can introduce the brand, they are used to promote the product and attract an audience.
Conferences and forums
A large-scale event offline or online is used for both B2C and B2B. Participants are industry professionals, specialists who are ready to share their developments, listen to more experienced colleagues, and engage in networking. As a rule, such events are organized by one industry company, attracting others as speakers and sponsors. Suitable for promoting brands, experts, innovative products, and informing about new products.
Exhibitions
Large offline events where companies present their products, technologies, developments and attract partners and clients. Can be combined with conferences, seminars, workshops, presentations. Exhibitions in B2B topics are visited by specialists, managers, industry managers. End consumers also come to B2C events. Therefore, when promoting, it is necessary to take into account two different audience segments in the strategy: professionals and clients.
Seminars and webinars
Educational events of a smaller scale than a conference. In contrast, seminars and webinars are presentations by one or two speakers, without separate sessions by topic. They can be held for consumers to inform them about a new educational course or service and to convert it into sales. Another area is niche seminars and webinars for specialists. Their task is to develop a brand, increase the level of trust in it, and also inform about a new technology or service.
Workshops
A type of seminar that has a more practical focus. In addition organize your finances with mint to the presentation, speakers analyze cases and give participants the basics of practical skills. The goals and audience are the same as those of seminars: potential clients for the purchase of education, services, technologies that have something to tell and explain. These can be both consumers and industry professionals. For event agencies, this is a way to promote themselves by demonstrating expertise in the industry.
Presentations
Chamber events based on a specific news item: launch of a new project, direction or product, rebranding, opening of an offline branch. The audience is specialists and potential clients for whom the startup is designed, as well as journalists, bloggers and other representatives of the mass and social media. A striking example is closed presentations of new residential complexes from developers, to which they invite the media, influencers, realtors.
All these events can be either paid or free for participants. As a rule, large conferences and exhibitions are paid, where the organizers bear significant costs. Small events are held free of charge, where the organizers can introduce the brand, they are used to promote the product and attract an audience.