The alliance seeks to address the end of third-party cookies

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As the industry embraces new ways to identify user behaviour trends on the open internet, audience data directly linked to a user and sourced through first-party means , without third-party cookies , is essential . Glovo’s first-party data is ready for the authenticated internet , where media will be marketed independently of third-party cookies.

The collaboration with The Trade Desk complements our Glovo Ads offering by opening up new opportunities for brands to expand their reach to high-value audiences on the open internet find your mobile phone numbers database leveraging our data and ensuring measurable results . This strategic agreement will provide brands with the tools they need to connect and engage with consumers and improve their return on advertising investment.


We look forward to seeing the positive impact this collaboration will have for both brands and users, who will enjoy a better experience thanks to tailored advertising a vital element in any marketer’s strategy and we are delighted to be partnering with Glovo as it represents an incredible opportunity for brands to improve the effectiveness of their advertising spend by accurately targeting high-value shoppers, whilst also benefiting the end consumer through relevant advertising says Rodrigo Alier, CEO of Partners & Brands at Glovo .