Basecamp is a project management tool

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Right off the bat, Basecamp defines its target audience: companies that plan to transition their teams to remote work , but are struggling with project management and employee stress.

screenshot of base camp
That phrase is what they say is “before afghanistan mobile phone numbers database Basecamp.” It instantly addresses the pain points of your target audience and thus establishes a connection with them.

They go on to describe what it will be like “after Basecamp”: confidence that everyone will have it, an organized digital workspace, great teamwork, and a “sense of calm.”

After assuring your target audience that you understand their problem and have a way to solve it, you follow up with a call to action that says, “Try Basecamp.”

Another aspect of their landing page that sets Basecamp apart is the way they present social proof. In the first CTA, they mention that over 3,600 businesses have already signed up in the last week alone.

After that, they provide users with an overview of what it looks and feels like to use Basecamp, accompanied by arrows and notes on how certain features work.