To develop a business, it is necessary to expand the entire sales funnel: find new clients, bring them to the sale, and then attract them for repeat purchases. All marketing tools work for this, but their effect can be increased several times by connecting a voice robot. We tell you how our client managed to achieve this.
Client Features
A few months ago, a large microfinance organization zalo database approached us. Its managers are solving three problems:
attracting new clients who have not yet applied to the MFI;
complete the transaction of users who left a request on the site but did not complete it;
encourage current clients to continue cooperation by offering favorable conditions.
Competition in the MFI market is very high, and almost all companies are on equal terms: they use the same promotion tools and offer equal terms. Attracting new customers in such a situation is not easy, and in most cases, to achieve effective results, you just have to increase the intensity of work: call more users and send out more mailings.
However, the increase in call center costs means that calling clients becomes irrational: the costs of call center employees are too high considering the cost of each attracted application.
Our client contacted us to automate their work: reduce call center costs and increase their efficiency.
Finding a solution
We proposed to transfer most of the tasks that employees perform manually to a voice robot. This helps solve several problems at once:
reduce staff costs, since servicing a voice robot is much more cost-effective;
speed up work with calls: the robot can support hundreds of conversations simultaneously and quickly call a large customer base.
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