High-value and relevant content
Posted: Thu Dec 26, 2024 4:32 am
4. Adopt a multi-channel approach
The growing number of new sales and communication channels has changed the customer experience. Companies face increased competition and, therefore, have a harder time retaining their customers.
A multichannel strategy allows you to multiply the points of contact with prospects and customers, via email, website, text messages, social networks, etc.
Email remains the most used channel by companies: 91% of advertisers use it almost systematically, whether it is a promotional or informational email, or a newsletter.
Examples of CRM strategies and tactics
To conclude and give greater concreteness to the concepts expressed so far, here are some practical examples of CRM strategies :
Content marketing is one of the most important tools on which to base your CRM strategy . The proliferation of media and communication channels has favored the emergence of high added value jordan telegram phone numbers content marketing, driven by the absolute personalization of content. The link between CRM and content marketing is, therefore, increasingly close.
A CRM tool, in fact, offers the possibility of accessing many applications for the collection, analysis and qualification of customer information, taking into account the media and channels on which prospects and future customers evolve.
To be effective , content marketing must meet certain rules that CRM allows you to follow. These rules begin with the creation of buyer personas (imaginary subjects that represent the user) and allow you to accompany the prospect through the conversion phases to guide him in his choices.
Rewarding customer loyalty
Rewarding your most engaged customers is a key step in your loyalty strategy.
The loyalty program is a marketing tool based on a reward system and whose goal is to transform occasional customers into regular customers, or even brand ambassadors. The principle of loyalty has remained unchanged since its inception in France in the mid-1950s, but has benefited from a real revival thanks to the transformations that the world of commerce is experiencing.
The growing number of new sales and communication channels has changed the customer experience. Companies face increased competition and, therefore, have a harder time retaining their customers.
A multichannel strategy allows you to multiply the points of contact with prospects and customers, via email, website, text messages, social networks, etc.
Email remains the most used channel by companies: 91% of advertisers use it almost systematically, whether it is a promotional or informational email, or a newsletter.
Examples of CRM strategies and tactics
To conclude and give greater concreteness to the concepts expressed so far, here are some practical examples of CRM strategies :
Content marketing is one of the most important tools on which to base your CRM strategy . The proliferation of media and communication channels has favored the emergence of high added value jordan telegram phone numbers content marketing, driven by the absolute personalization of content. The link between CRM and content marketing is, therefore, increasingly close.
A CRM tool, in fact, offers the possibility of accessing many applications for the collection, analysis and qualification of customer information, taking into account the media and channels on which prospects and future customers evolve.
To be effective , content marketing must meet certain rules that CRM allows you to follow. These rules begin with the creation of buyer personas (imaginary subjects that represent the user) and allow you to accompany the prospect through the conversion phases to guide him in his choices.
Rewarding customer loyalty
Rewarding your most engaged customers is a key step in your loyalty strategy.
The loyalty program is a marketing tool based on a reward system and whose goal is to transform occasional customers into regular customers, or even brand ambassadors. The principle of loyalty has remained unchanged since its inception in France in the mid-1950s, but has benefited from a real revival thanks to the transformations that the world of commerce is experiencing.