What content will be useful for the implementation of the strategy?

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Review and plan marketing campaigns
Now it’s time to determine a content creation plan. The plan should include topic groups, objectives, format, and channel for each piece of content. Be sure to include what need it is solving for the identified buyer persona.

To learn more about how to create a content editorial plan, read our article How to Make an Editorial Plan for Your Blog (with Downloadable Template) .

Examples of effective marketing strategies
For illustrative purposes, we can mention two types of particularly indonesia telegram lead effective corporate marketing strategies: emotional marketing (with particular reference to storytelling) and inbound marketing.

Emotional Marketing and Storytelling
Emotional marketing has become an essential asset of the most sophisticated marketing strategies.

Marketing in general owes its foundations to the great theories of the human sciences, including Aristotle's famous theory of rhetoric according to which the art of convincing would be built on three bases: a structural logic ( logos ), a strong credibility or a certain charisma ( ethos ) and, finally, a set of emotions and values ​​( pathos ). In trying to make consumers identify with them and buy their products, brands often resort to pathos and, in this case, we speak precisely of emotional marketing.

Emotional marketing refers to all marketing uses that focus on the emotions of a potential customer , to invite them to form an emotional bond with a brand or company. The corresponding marketing actions include analysis, provocation and the use of emotions.

Although it is one of the oldest promotional strategies, in modern times emotional marketing has been refined and now has precise tools, thus combining the rational statistical coldness and the eminently subjective world of emotions .

Storytelling , aimed at conveying a message by creating a sense of identification in the reader, is an essential lever of emotional marketing. By definition, it is the narration technique of a fictional story, based on a narrative structure. In marketing, storytelling consists in concretely illustrating the words of the brand using playful elements: the public is involved in the story told, feels emotions and this marks their mind, in the same way as a story.