This time, we will introduce the types of pull and push methods and how to use them, so please use it as a reference.
How to acquire new customers
There are two main ways to acquire new customers: pull and push.
Both have their advantages and disadvantages, so it is cambodia telegram phone number list important to use them in parallel or separately depending on your business model.
Let's start by looking at an overview of each, then look at their specific features.
Pull Type
A pull-type method of acquiring new customers literally involves "pulling" and waiting.
Specifically, they target people who contact them after seeing their advertisements or website, and sell their company's products and services.
For this reason, they do not take the initiative to "find customers" or "reach out to them."
The good thing about this method is that it ensures that the people you are selling to are interested in your products or services.
If someone has no interest at all, they probably won't click on an advertising video to check out the details.
However, when engaging in pull-type sales, you first need to make people aware of your products and services.
You need to come up with a proper strategy and come up with ways to attract the interest of as many customers as possible.
Push Type
Unlike the pull model, the push model is a method in which companies proactively approach customers.
This will require more labor than the pull model.
Furthermore, if you are too persistent in your sales activities, consumers may be put off and the image of your company and products may be negatively affected.
However, the push type allows companies to expand their sales area at their own discretion.
If they can market to people who have never heard of them before and develop a large sales channel, it will lead to huge profits.
However, just blindly targeting people and using human wave tactics is an inefficient method.
You need to narrow down your target audience to those who are most likely to need your products or services, and think of ways to reach more of them.
Pull type
Here are some pull methods for acquiring new customers:
The key to the pull type is what medium to use.
Make sure you understand what media and social media the main target audience for your products and services usually use.
Website management
Many companies and stores operate their own websites, which is also a great pull-type activity for acquiring new customers.
Many people consider the fact that a company or store has a website to be a reassuring factor, and use it as a deciding factor as to whether or not to actually visit the store.
Also, the website has a lot of necessary information.
If consumers know information such as business hours, holidays, reservation status, and product availability, they will be able to make reservations or visit the store with peace of mind.
If your website has good content, it can reduce hassle for both consumers and employees.
Owned media operations
Social media marketing has become a hot topic in recent years, and many companies have been exploring how to utilize it.
However, an increasing number of companies believe that social media alone is not very effective in promoting their products, and are beginning to place emphasis on owned media.
Owned media is a website where a company independently disseminates information and communicates with customers, and it often costs more than advertising on other media.
However, owned media also has advantages that only it offers, such as the ability to deliver advertising that is optimally tailored to the target audience.
Press Release Distribution
A press release is a formal announcement made by a company through the media.
This is carried out when there is a change in executives at a large company or when part of the business is transferred to a subsidiary.
However, it is not uncommon to announce a new service or business through a press release.
If you can announce it through a major newspaper company, you can achieve great publicity without having to advertise.
In addition, having your company featured in major media outlets can be seen as proof of your company's credibility.
Advertising
Advertising management is also a pull-type method of acquiring new customers.
As you know, there are many different ways to advertise, including television commercials, newspaper ads, flyers, web ads, and billboards.
Web advertising in particular is a complex medium with a huge number of different types, including listings and banners.
Choose the right method to get the most value for your money.
Also, when using an advertising agency, you must carefully examine the merits and demerits of their proposals.
If you are interested in advertising management, we recommend that you contact an agency that has a good understanding of your company's advertising objectives and products and services.
SNS account management
Operating social media accounts can also be considered a pull-type method of acquiring new customers.
The social media platforms that are particularly well suited to acquiring customers are Twitter and Instagram.
Both have the power to spread information, and if you can create a buzz, there's a good chance that users will spread the information without you having to do anything in particular.
On the other hand, SNS is a medium that poses a high risk of online outrage, so it is necessary to be more sensitive to user reactions than with other media.
Although the appeal is the two-way communication with users, one option to reduce the risk of a backlash is to focus on disseminating information rather than communicating.
Use of influencers, etc.
If you use tools such as Instagram and Twitter to acquire new customers, you can further increase the effectiveness of your advertising by using influencers.
Many users of these services follow influencers or celebrities they are fans of and check their posts.
Therefore, when an influencer promotes your company's products or services, the information reaches their fans.
If the customers you want to target overlap with the demographic of social media influencers, this method is definitely worth considering.
Event and seminar management
At first glance, running events and seminars may seem like a push-type sales method that actively approaches customers, but it is a pull-type method of acquiring new customers.
If people don't come, the event or seminar won't work.
In that sense, events and seminars can be considered a way to acquire new customers that is similar to advertising.
However, unlike streaming video ads, you need a stronger incentive to get people to attend your event.
Make sure to clearly communicate "what benefits they will get if they actually come" to increase the number of visitors.
