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导致 SaaS 转化率下降的 5 大网站错误（以及如何修复它们）
Posted: Tue Dec 24, 2024 8:36 am
by Raihan1
SaaS 网站的平均转化率仅为 3%，因此有 97% 的潜在客户流失。但情况本不应该如此。通过避免一些常见的网站错误，您可以大幅提高转化率并发展您的 SaaS 业务。作为打造高性能 SaaS 网站的专家，我们亲眼目睹了简单的调整如何带来巨大的变化。
本博客揭示了导致转化率下降的五大网站错误以及如何修复它们。从阐明您的价值主张到针对搜索引擎进行优化，这些行之有效的策略将帮助您将网站转变为强大的转化机器。
让我们深入研究并揭开转化率的 5 大杀手！
错误＃1：价值主张不明确
您网站的价值主张是您在线形象的基石。这是访
塞内加尔电报号码数据 客注意到的第一件事，也是他们留下来（或离开）的主要原因。强有力的价值主张清楚地阐明了您的 SaaS 产品的功能、目标客户以及为什么它是最佳解决方案。
许多 SaaS 网站都犯了一个严重的错误，即价值主张模糊或令人困惑，使用“为您的企业提供创新解决方案”之类的通用短语，或者专注于功能而不是好处。访问者不知道产品实际上有什么用处，以及它如何帮助他们。
要制定令人信服的价值主张，请回答以下问题：
您的产品解决了什么问题？
它适合谁？
为什么它是最好的解决方案？
客户将得到什么好处？
弱价值主张示例：
“我们先进的 SaaS 平台利用人工智能和机器学习来简化流程。”
虽然这句话使用了流行语，但它并没有清楚地解释该产品的作用或它如何使用户受益。
现在，让我们看一个强有力的价值主张：
“使用我们专为电子商务企业设计的 SaaS 工具提高您的营销投资回报率。我们的 AI 平台可分析客户数据，提供个性化的产品推荐，使平均订单价值提高 25%。”
这一价值主张之所以有效，是因为它：
指定目标受众（电子商务企业）
阐明其解决的问题（提高营销投资回报率）
解释产品的工作原理（人工智能驱动的个性化推荐）
量化收益（平均订单价值增加 25%）
为了优化您的价值主张，请确保它在您的主页和整个网站上突出显示。使用清晰、简洁的语言，引起目标受众的共鸣。您可以随意尝试不同的版本，看看哪个效果最好。
通过确定您的价值主张，您将吸引访客的注意力，使您的产品与竞争对手的产品区分开来，并最终推动更多的转化。
Re: 导致 SaaS 转化率下降的 5 大网站错误（以及如何修复它们）
Posted: Tue Apr 15, 2025 1:24 pm
by yadaysrdone
Re: 导致 SaaS 转化率下降的 5 大网站错误（以及如何修复它们）
Posted: Tue May 06, 2025 6:20 am
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Posted: Tue May 06, 2025 6:26 am
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Posted: Tue May 06, 2025 6:27 am
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