Lucky wheel popup helps to increase conversion rates
Posted: Tue Dec 24, 2024 8:31 am
As human beings, we like to play, win, or just simply be entertained. Incorporating gamified popups is a fun way to enhance the user’s experience while simultaneously boosting conversions.
Lucky wheels, scratchcards, and pick-a-gift popups serve as excellent examples of gamification in marketing campaigns.
Gamified popups are also an effective way to boost your conversion rates and drive more sales as they have a 13.23% average conversion rate.
Here’s an example from Patchpanel uk email list where they used a lucky wheel to give visitors the chance to win a prize in exchange for their subscription:
Here are some templates you can use to launch gamification campaigns that drive sales:
Conversational popups
Conversational popups, as the name implies, allow you to start a personal and meaningful conversation with your users. They do a great job of captivating customers and enticing them to subscribe to your email newsletter while also showing personalized experiences.
It’s simple: you start by asking targeted questions to segment your visitors, then collect their email addresses. Finally, provide tailored product recommendations based on their responses to your questions.
With an impressive average conversion rate of 15.2%, these popups also offer invaluable insights into customer interests and preferences.
Take a cue from nutrition brand Obvi, who leveraged this tactic on their own site.
Lucky wheels, scratchcards, and pick-a-gift popups serve as excellent examples of gamification in marketing campaigns.
Gamified popups are also an effective way to boost your conversion rates and drive more sales as they have a 13.23% average conversion rate.
Here’s an example from Patchpanel uk email list where they used a lucky wheel to give visitors the chance to win a prize in exchange for their subscription:
Here are some templates you can use to launch gamification campaigns that drive sales:
Conversational popups
Conversational popups, as the name implies, allow you to start a personal and meaningful conversation with your users. They do a great job of captivating customers and enticing them to subscribe to your email newsletter while also showing personalized experiences.
It’s simple: you start by asking targeted questions to segment your visitors, then collect their email addresses. Finally, provide tailored product recommendations based on their responses to your questions.
With an impressive average conversion rate of 15.2%, these popups also offer invaluable insights into customer interests and preferences.
Take a cue from nutrition brand Obvi, who leveraged this tactic on their own site.