Psychographic-based segmentation
Posted: Tue Dec 24, 2024 8:31 am
In psychographic segmentation, you target users based on their interests, attitudes, values, and other lifestyle factors.
In the example above, we sent personalized content to individual users about weight loss because they arrived at our page after searching for related terms. We could safely assume it was the right targeting because it was based on what the customer wanted to see.
Intent-based segmentation
Intent-based segmentation is about creating uae email list content that’s relevant to users based on where they are in the customer journey.
It’s also known as awareness-based segmentation, since all users proceed through the five awareness stages (from unaware to solution aware).
2. Choose the right moment to display your messages
There’s always a risk of overwhelming your website users if you display too many messages at once.
As marketers know, users only have limited attention. Even if yours are the greatest marketing messages in the history of the internet, your visitors will ignore most of them if there are too many.
Practicing self-restraint when it comes to your messaging strategy is a good start. You should prioritize your most important and high-converting messages.
In the example above, we sent personalized content to individual users about weight loss because they arrived at our page after searching for related terms. We could safely assume it was the right targeting because it was based on what the customer wanted to see.
Intent-based segmentation
Intent-based segmentation is about creating uae email list content that’s relevant to users based on where they are in the customer journey.
It’s also known as awareness-based segmentation, since all users proceed through the five awareness stages (from unaware to solution aware).
2. Choose the right moment to display your messages
There’s always a risk of overwhelming your website users if you display too many messages at once.
As marketers know, users only have limited attention. Even if yours are the greatest marketing messages in the history of the internet, your visitors will ignore most of them if there are too many.
Practicing self-restraint when it comes to your messaging strategy is a good start. You should prioritize your most important and high-converting messages.