Why do an SEO audit?
Posted: Wed Dec 04, 2024 5:28 am
3.3% of all website traffic comes from organic search. This impressive statistic illustrates the critical importance of search engine optimization (SEO) and underscores an indisputable truth: without an effective SEO strategy, even the most attractive website risks getting lost in the depths of search results. That’s why it’s important to conduct an SEO audit to analyze the state of your website.
What is an SEO audit?
An SEO audit is a process that analyzes the performance of your website’s natural referencing. It is a systematic procedure carried out by SEO experts who closely examine the different aspects of your site to identify opportunities for improvement and possible hidden problems. Here are the main components of an SEO audit:
1. Technical SEO Analysis
Technical SEO is the backbone of your website. It includes albania telemarketing data optimizing site structure, loading speed, mobile compatibility, and much more. An audit of this section helps ensure that search engines can easily access and index your site.
Optimize your website with these 5 technical SEO best practices
Learn more
2. On-page SEO analysis
On-page analysis involves optimizing each page of your website, focusing on elements such as meta tags, titles, and keywords. Auditing these elements helps you understand how your content interacts with search engines and users.
3. Content optimization
Content is king, and optimizing your content is vital for good rankings. Analyzing content in an SEO audit includes checking the quality, relevance, and originality of your text. It also helps ensure that the content is aligned with the needs and interests of your audience. Beyond aligning content with the needs and interests of the audience, it is imperative to consider additional factors that play a vital role in SEO optimization. This brings us to the notion of EEAT , four factors that Google takes into account to evaluate the quality of your content:
Experience
Experience refers to the authentic and tangible interaction of the content creator with his domain. It proves that the ideas and suggestions are tested, like an author of an article on a game, illustrating his words with personal experiences and original images of the product.
Expertise
Expertise assesses whether the creator has the knowledge and qualifications to present reliable information. It goes beyond personal experience, often requiring formal recognition, such as financial advice from an accredited professional.
Authority
Authority measures the reputation of a creator or site in a given sector. Content is authoritative when it comes from recognized and respected sources, such as a medical article written by professionals and validated by experts, and when other references in the field use it.
Reliability
Trustworthiness is at the heart of EEAT. It requires transparency about who is behind the content, rigorous fact-checking, and references to credible sources. Trustworthiness is not just about the content, but also about the security of the site, as illustrated by Google’s mention of the security of its shopping pages.
4. Analysis of incoming links (backlinks)
Backlinks are inbound links from other websites to yours, and they play a vital role in search engine optimization. In an SEO audit, backlink analysis is a crucial step conducted by SEO experts.
This SEO analysis examines the quality and relevance of these links, assessing not only whether they provide value to your site, but also whether they follow SEO best practices .
A well-designed SEO audit will delve deeply into these aspects, ensuring that your inbound links are contributing positively to your overall ranking, rather than compromising it. That said, internal links are also important for your SEO so that your website performs to its full potential.
5 tips from our experts to use the potential of your website through internal links
Learn more
What is an SEO audit?
An SEO audit is a process that analyzes the performance of your website’s natural referencing. It is a systematic procedure carried out by SEO experts who closely examine the different aspects of your site to identify opportunities for improvement and possible hidden problems. Here are the main components of an SEO audit:
1. Technical SEO Analysis
Technical SEO is the backbone of your website. It includes albania telemarketing data optimizing site structure, loading speed, mobile compatibility, and much more. An audit of this section helps ensure that search engines can easily access and index your site.
Optimize your website with these 5 technical SEO best practices
Learn more
2. On-page SEO analysis
On-page analysis involves optimizing each page of your website, focusing on elements such as meta tags, titles, and keywords. Auditing these elements helps you understand how your content interacts with search engines and users.
3. Content optimization
Content is king, and optimizing your content is vital for good rankings. Analyzing content in an SEO audit includes checking the quality, relevance, and originality of your text. It also helps ensure that the content is aligned with the needs and interests of your audience. Beyond aligning content with the needs and interests of the audience, it is imperative to consider additional factors that play a vital role in SEO optimization. This brings us to the notion of EEAT , four factors that Google takes into account to evaluate the quality of your content:
Experience
Experience refers to the authentic and tangible interaction of the content creator with his domain. It proves that the ideas and suggestions are tested, like an author of an article on a game, illustrating his words with personal experiences and original images of the product.
Expertise
Expertise assesses whether the creator has the knowledge and qualifications to present reliable information. It goes beyond personal experience, often requiring formal recognition, such as financial advice from an accredited professional.
Authority
Authority measures the reputation of a creator or site in a given sector. Content is authoritative when it comes from recognized and respected sources, such as a medical article written by professionals and validated by experts, and when other references in the field use it.
Reliability
Trustworthiness is at the heart of EEAT. It requires transparency about who is behind the content, rigorous fact-checking, and references to credible sources. Trustworthiness is not just about the content, but also about the security of the site, as illustrated by Google’s mention of the security of its shopping pages.
4. Analysis of incoming links (backlinks)
Backlinks are inbound links from other websites to yours, and they play a vital role in search engine optimization. In an SEO audit, backlink analysis is a crucial step conducted by SEO experts.
This SEO analysis examines the quality and relevance of these links, assessing not only whether they provide value to your site, but also whether they follow SEO best practices .
A well-designed SEO audit will delve deeply into these aspects, ensuring that your inbound links are contributing positively to your overall ranking, rather than compromising it. That said, internal links are also important for your SEO so that your website performs to its full potential.
5 tips from our experts to use the potential of your website through internal links
Learn more