How much does a digital marketing professional earn?

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If there is a recurring question on search engines these days, it is this: how much does a digital marketing professional earn?

No wonder, the area has been gaining strength with each passing day, and is currently highly sought after by those who want to grow in the market and gain new skills. With that in mind, let's get straight to the point.

According to the main analysis websites in Brazil, the average loan database salary for a digital marketing professional is R$4,000.00. This average, however, is not very reliable because, despite being true, it ends up being very generalist.

This means that salaries within the marketing sector vary greatly and cannot be summarized into a general value, but must be separated according to the areas involved. Therefore, we will separate the sectors.

Average salaries for each area
Of course, there are many areas within digital marketing, but some are the most sought after, and these are the ones we will focus on. Thus, our main areas of activity today are:

It is possible to see that the values ​​do not vary much from one another, and naturally, the higher the position, the higher the remuneration. In addition, it is important to note that many digital marketing professionals no longer work in the exclusive model.

Nowadays, most professionals now work as freelancers, without any official contact with agencies. As a result, the amounts can increase considerably.

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When we talk about sectors of the future, the one that catches our eye the most is the Growth Hacker area, with constant growth and attractive salaries. Even so, it is possible to say that the entire digital marketing market has great expected growth.

The positions mentioned are limited to senior positions, but in general, they all tend to increase significantly when we reach management or executive positions. In this case, it was not included in our survey because it is very far from the vast majority, and would not provide a good basis.

How to grow in the market
When faced with attractive salaries and a booming market, all professionals naturally start fighting against themselves to grow in their profession. In this sense, what are the tips for growing and earning more and more as a marketing professional?

Each sector will have its own specific needs, and if you have already chosen yours, that should be your focus. Even so, there are some points that apply to any sector, as they speak much more about the professional themselves.

With that in mind, we will address three main points here so that you can grow as a digital marketing professional: extra skills, training and market awareness.

1. Soft Skills
In today's world, your technical knowledge may be worth a lot, but it is not worth everything. Companies are increasingly looking for professionals with a complete profile, including those who know how to perform operational tasks, such as management.

The main skills sought after today are defined as team management, conflict resolution, knowing how to deal with deadlines and conflicting situations. Therefore, the ideal is for the professional to work on these aspects, bringing them into their daily lives.

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2. Training
It is crazy to think that you can stay in this market without constantly learning more. The digital marketing market is very volatile, that is, it changes all the time with new technologies and new sales strategies.

Therefore, naturally, growth in the market is directly linked to your ability to acquire more knowledge, bringing even more relevance to your performance. Therefore, when you focus on learning more, you become even more essential to a company.

Please note that we are not talking about traditional higher education, as this is up to you. In this case, we are talking about training, whatever you understand it as. In general, many professionals end up restricting themselves to independent courses and mentoring.

Free courses are good options for acquiring more specific and direct skills, and can be a good way to start.

3. Know how to take advantage of the market
Of course, with so many open positions and recruiters appearing from all sides, the urge is to apply for the first one that comes along and move on. However, this is not a smart choice when it comes to career progression.

When we talk about earning well as a digital marketing professional, we are talking about consistency and recurrence. To achieve this, you need to be careful in the professional decisions you make, especially to make an informed choice.

The marketing market still takes traditional job titles, such as junior, mid-level or senior, very seriously. With that in mind, understand whether this is your career model and, if so, don't skip steps, taking advantage of each one to learn and become an increasingly better professional.