When should you run a flash sale?

[Shakil1984]

Many flash sales are limited to a specific group of online shoppers instead of all shoppers. This limited segment could be email subscribers, users at a certain tier of a customer loyalty program, or new customers.

The first part of any flash sale strategy malaysia email list is timing. Exactly when you launch a flash sale will make a huge difference to whether or not your offers manage to connect with potential customers. Ideally, you want a good reason for launching your sale.

Here are a few good reasons and times to run flash sales:

During major shopping seasons: Holiday sales can help you take advantage of holiday excitement and shift seasonal or specialty products in the short term.
To clear excess inventory: Flash sales can help you sell excess inventory quickly, so you should keep an eye on your inventory management software for opportunities.
New product launches: Launch day sales can boost short-term sales of a new product, leading to improved customer perception and positive word of mouth about your new product.
During low sales periods: Having an online sale during low volume periods can help attract online shoppers and boost your brand visibility.
As a competitive strategy: You can also run a flash sale in response to what your competitors are doing, which can help keep existing customers on your side.
To experiment with pricing: Flash sales are a great way to test out a new sales strategy over a short period, giving you valuable data about how alternative strategies convert.
Flash sales for new subscribers: A flash sale email campaign can help increase customer loyalty among your new subscribers.
Why should you run a flash sale?
Here are the 4 main benefits you could see by running a flash sale.