9 Easy-to-Implement A/B Testing Ideas to Grow Your Revenue & Increase Landing Page Conversion Rates

[Shakil1984]

As marketers, we’re always struggling to figure out exactly how effective our actions are. Whether you’ve just launched a new landing page or an unconventional marketing campaign, you want to make sure that it has a positive impact on your revenue, right? (Or at the very least, that you’re not losing money!)

No matter how well you know your target audience, basing your marketing decisions on your gut instincts isn’t a good idea—you need real data. You need A/B testing.

In this article, we’ll share 9 easy-to-implement testing ideas that will help to grow your revenue.

Let’s get started!

Shortcuts
9 ideas on what to A/B test (with real-life examples)
Why do you need A/B testing?
A/B testing (also called split testing) is a laos email list way to get beyond your biases (yes, we all have them) and understand your marketing efforts in a scientific way.

Often, it’s very hard to guess which version of a headline, value proposition, or product description will perform best. That’s why you need to test your ideas before committing to them.

Let’s use an example to help us understand why A/B testing is so important.

Imagine you’re working on a welcome popup for new website visitors with the goal of encouraging them to subscribe to your email marketing newsletter. To incentivize sign ups, you offer a 10% discount for new subscribers.