By now, all of us, when we have a need to satisfy use search engines
Posted: Tue Dec 24, 2024 5:30 am
A restaurant, the dentist, the new car, the lawnmower, the new cell phone. Before entering the store we inform ourselves and analyze. We use the sites to read reviews and see product comparisons. Basically, we search online for all the information needed to make the “right purchasing decision”. The website is the landing point for all Communication and Marketing activities For this reason, websites and e-commerce are our online shop windows. They are the landing points for users who have just performed a search on Google.
It is therefore essential that our website provides the best user experience. For this reason, before undertaking any activity I recommend you perform an audit of your website to verify: Website usability: Is it easy to use? How many algeria whatsapp number data clicks do users have to make before they find the information they are interested in? The opening speed of the home page and all pages If it meets Google's expectations, try crawling it with Google PageSpeed Is it visible on all devices: Computer, Tablet and Smartphone? If you have decided to position your website on search engines to intercept new potential customers, try to do a check to see: What are the keywords used by users to search for products and services similar to yours? How are your competitors positioned on those specific keywords? For which keywords is your website or e-commerce positioned? To perform the analysis you can use services like Semrush and Google Search Console.
And now let's see together some practical examples of how the application of SMART objectives to marketing strategies allows you to achieve your marketing, communication and commercial objectives. Case Study 1: Increase in online sales for a fashion e-commerce Initial Situation: A fashion e-commerce was facing a stagnation in online sales and wanted to increase its revenue. SMART Goal: Increase online sales by 20% within the next 12 months by improving the user experience on the website and increasing targeted digital marketing campaigns. Action: The company has revised its website design to improve navigation and page loading speed.
It is therefore essential that our website provides the best user experience. For this reason, before undertaking any activity I recommend you perform an audit of your website to verify: Website usability: Is it easy to use? How many algeria whatsapp number data clicks do users have to make before they find the information they are interested in? The opening speed of the home page and all pages If it meets Google's expectations, try crawling it with Google PageSpeed Is it visible on all devices: Computer, Tablet and Smartphone? If you have decided to position your website on search engines to intercept new potential customers, try to do a check to see: What are the keywords used by users to search for products and services similar to yours? How are your competitors positioned on those specific keywords? For which keywords is your website or e-commerce positioned? To perform the analysis you can use services like Semrush and Google Search Console.
And now let's see together some practical examples of how the application of SMART objectives to marketing strategies allows you to achieve your marketing, communication and commercial objectives. Case Study 1: Increase in online sales for a fashion e-commerce Initial Situation: A fashion e-commerce was facing a stagnation in online sales and wanted to increase its revenue. SMART Goal: Increase online sales by 20% within the next 12 months by improving the user experience on the website and increasing targeted digital marketing campaigns. Action: The company has revised its website design to improve navigation and page loading speed.