[updated for 2024] 4 b2b tools that use intent data to achieve effective marketing and sales
Posted: Wed Dec 04, 2024 5:13 am
In today's world, where data utilization technology is advancing in various industries and sectors, the value of data in the world of marketing and sales is increasing more than ever.
In particular, the use of intent data is attracting attention in the B2B field.
Intent data is data that indicates the search intent and interests and concerns expressed by customers online, and by utilizing this data, it is possible to significantly improve maldives b2b leads the efficiency and effectiveness of marketing and sales.
However, selecting the appropriate tools is essential to maximize the potential effect.
In this article, we will focus on the importance of intent data, clearly explain how its use has changed in marketing and sales,
and introduce the latest B2B tools that utilize intent data in 2024.
What is Intent Data?
For B2B companies, the success of marketing and sales depends on how accurately you can understand the needs and interests of your company and your customers.
The key to deepening this understanding is the use of "intent data."
What is Intent Data?
Intent data refers to the search intent and interests customers express online.
It is collected when customers visit websites, search for specific keywords, read news articles or product reviews, etc.
This data can be broadly divided into two types:
First-party data:
This data is held by your company, such as customer information (including personal information), page browsing history on your company's website, access routes through emails and advertisements, and information on downloaded documents.
Third Party Data:
This data is purchased or acquired from partner companies that provide DMPs, DSPs, etc., and utilizes user behavior data outside of your own website.
This makes it possible to understand search intent and interests based on a wider range of data.
So far, third-party data has been widely used in the fields of web advertising and SNS advertising.
In particular, it is used for technologies such as targeting and retargeting, and is used as a way to display advertisements again to users who have visited the company's website.
This allows companies to approach interested customers more effectively, greatly improving the efficiency of advertising.
The role and importance of intent data in the B2B field
For B2B companies, using intent data in marketing and sales is becoming more important than ever. With
the market and customer needs changing almost daily, knowing what customers are interested in and what they need at the right time is essential to improving marketing and sales results.
What you can do with intent data
Targeting and optimization:
Using intent data, you can pinpoint interested prospects and deliver content tailored to their needs.
Improve marketing accuracy:
By utilizing intent data, it is possible to advertise to companies that are currently interested in you. It is also possible to use data to plan and design webinars and e-mail newsletters that will further increase your company's interest.
Improve sales efficiency:
By capturing companies searching for "what is ____" or "____ service name", you can conduct more effective sales activities. You can conduct sales activities to high-potential customers without wasting time.
By utilizing intent data, B2B companies can develop more effective marketing strategies and improve sales results.
By understanding the true needs of customers and making proposals that meet those needs, it becomes possible to build stronger customer relationships.
More details about intent data and intent sales are summarized in the following article.
In particular, the use of intent data is attracting attention in the B2B field.
Intent data is data that indicates the search intent and interests and concerns expressed by customers online, and by utilizing this data, it is possible to significantly improve maldives b2b leads the efficiency and effectiveness of marketing and sales.
However, selecting the appropriate tools is essential to maximize the potential effect.
In this article, we will focus on the importance of intent data, clearly explain how its use has changed in marketing and sales,
and introduce the latest B2B tools that utilize intent data in 2024.
What is Intent Data?
For B2B companies, the success of marketing and sales depends on how accurately you can understand the needs and interests of your company and your customers.
The key to deepening this understanding is the use of "intent data."
What is Intent Data?
Intent data refers to the search intent and interests customers express online.
It is collected when customers visit websites, search for specific keywords, read news articles or product reviews, etc.
This data can be broadly divided into two types:
First-party data:
This data is held by your company, such as customer information (including personal information), page browsing history on your company's website, access routes through emails and advertisements, and information on downloaded documents.
Third Party Data:
This data is purchased or acquired from partner companies that provide DMPs, DSPs, etc., and utilizes user behavior data outside of your own website.
This makes it possible to understand search intent and interests based on a wider range of data.
So far, third-party data has been widely used in the fields of web advertising and SNS advertising.
In particular, it is used for technologies such as targeting and retargeting, and is used as a way to display advertisements again to users who have visited the company's website.
This allows companies to approach interested customers more effectively, greatly improving the efficiency of advertising.
The role and importance of intent data in the B2B field
For B2B companies, using intent data in marketing and sales is becoming more important than ever. With
the market and customer needs changing almost daily, knowing what customers are interested in and what they need at the right time is essential to improving marketing and sales results.
What you can do with intent data
Targeting and optimization:
Using intent data, you can pinpoint interested prospects and deliver content tailored to their needs.
Improve marketing accuracy:
By utilizing intent data, it is possible to advertise to companies that are currently interested in you. It is also possible to use data to plan and design webinars and e-mail newsletters that will further increase your company's interest.
Improve sales efficiency:
By capturing companies searching for "what is ____" or "____ service name", you can conduct more effective sales activities. You can conduct sales activities to high-potential customers without wasting time.
By utilizing intent data, B2B companies can develop more effective marketing strategies and improve sales results.
By understanding the true needs of customers and making proposals that meet those needs, it becomes possible to build stronger customer relationships.
More details about intent data and intent sales are summarized in the following article.