How to Improve the Quality of Your Website in Four Steps
Posted: Mon Dec 23, 2024 10:14 am
Having a website that will keep the attention of your visitors has never been more important. No matter what industry you are in, it is extremely valuable to have a site that stands out from your competitors, is easy to navigate, and functions properly. We have identified some tips from our own experience with creating and editing client websites.
Make sure that your top navigation bar is clear and has relevant information
The first thing that a majority of website visitors will look towards will be your navigation bar. Because it is near the top of the page, it is important to have the key areas of your company/business highlighted here. Imagine thailand phone number example yourself in the shoes of the site visitor, and think about the information you’d want to discover first. Does your site have a robust online shop where you want to drive customer traffic? Maybe you want to be able to display your mission and vision statements prominently? Whatever you end up deciding, make sure to at least have these three pages included:
Home: this will allow the visitor an easy way to navigate back to the homepage. When websites don’t have an option for this, it is more likely to cause frustration and decrease valuable time spent on the site. The easiest navigation option would be to include a link in your company logo (usually in the top left or right corner) to the home page so that visitors won’t have to manually click back.
About Us: this page will be useful to share information about the history of your business/organization and to highlight your employees. Depending on the industry, many curious visitors will be interested in learning more about the background of your company before doing business. It also allows you to build a more personal connection with your customers.
Contact Us: For this page, many businesses like to have a contact form that can be filled out and easily viewed internally, but a smart option is to also include social media links within this page as well. If visitors are already interested, sending them to engage and follow your social media channels allows the accounts to grow and gain more active followers.
Other pages can be added to your navigation bar, such as a Blog or events calendar, but these three page types are essential to building the foundation of your website.
Make sure that your top navigation bar is clear and has relevant information
The first thing that a majority of website visitors will look towards will be your navigation bar. Because it is near the top of the page, it is important to have the key areas of your company/business highlighted here. Imagine thailand phone number example yourself in the shoes of the site visitor, and think about the information you’d want to discover first. Does your site have a robust online shop where you want to drive customer traffic? Maybe you want to be able to display your mission and vision statements prominently? Whatever you end up deciding, make sure to at least have these three pages included:
Home: this will allow the visitor an easy way to navigate back to the homepage. When websites don’t have an option for this, it is more likely to cause frustration and decrease valuable time spent on the site. The easiest navigation option would be to include a link in your company logo (usually in the top left or right corner) to the home page so that visitors won’t have to manually click back.
About Us: this page will be useful to share information about the history of your business/organization and to highlight your employees. Depending on the industry, many curious visitors will be interested in learning more about the background of your company before doing business. It also allows you to build a more personal connection with your customers.
Contact Us: For this page, many businesses like to have a contact form that can be filled out and easily viewed internally, but a smart option is to also include social media links within this page as well. If visitors are already interested, sending them to engage and follow your social media channels allows the accounts to grow and gain more active followers.
Other pages can be added to your navigation bar, such as a Blog or events calendar, but these three page types are essential to building the foundation of your website.