Messages that offer content of interest.

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In this way, through certain emails, you will be able to advance in the conversion funnel:

Welcome email.
Emails with personalized offers to encourage purchases.
Thank you email or loyalty email chain.
3.- Downloading a document
create a workflow

Marketing automation, and in this case email, is ideal for building loyalty among your contacts and keeping them excited about each communication. Above all, because you maintain useful, valuable and important interactions with each user without lifting a finger.

Creating a workflow in email marketing for downloading a document is another must . buy consumer email database And don't think that by providing a free resource or inviting them to a webinar you won't generate sales.

On the contrary.

According to a study by Ad Age , people are much more likely to buy a product if they commit to the brand beforehand.

4.- Abandoned cart recovery workflow
create a workflow

Abandoned shopping carts are one of the enemies of any e-commerce. However, the ideal is to know how to take advantage of this situation to generate more sales.

Sending a follow-up email to people who abandoned their shopping carts is a very effective way to recover some conversions.

In other words, it is a reminder email sent when the user abandons the shopping cart or no longer visits the website of the company to which they were subscribed. Therefore, it is usually advisable to offer special offers or promotions or simply remind them that they have been inactive in their account for a long time and encourage them to return.

One of the best tricks when creating a workflow is to apply cross-selling techniques to increase your sales. However, always do so taking into account the preferences of the user in question. If you offer them products related to their tastes, they will be more likely to buy them.

5.- Re-engagement workflow
create a workflow

Most digital marketing campaigns focus on acquiring new leads that will eventually become customers. Few companies look at previously acquired leads that, in theory, have stopped being interested in the messages you send them through different channels. But you should remember that it is more difficult and expensive to acquire new customers than to retain current ones.

If you got them to convert once, why wouldn't they do it again? There can be many reasons for inactivity. Therefore, analyzing and detecting them will allow you to define different profiles and thus develop reactivation plans for each of the reasons.

6.- Product launch
create a workflow

Creating a marketing automation workflow also comes with a certain amount of freedom. For example, in email marketing you can take advantage of keeping your contact list interested by sending product launch emails.

If you look at the example, the EF language school has decided to share a small tool that measures the user's level of English. This resource is ideal for users since, in addition to providing useful information, it communicates a new available service.

With this type of message, you will make sure that no one misses anything. All your followers and contacts will be kept up to date.

7.- Conversion workflow
create a workflow

The most common conversion emails are those that notify that the purchase has been successful or confirm that a payment, reservation or transfer has been made. These are essential messages in e-commerce strategies . Creating a marketing automation workflow that also covers these types of emails will help you increase sales.

8.- Event workflow
create a workflow

Keeping your users informed about news, meetings, events, fairs or any type of information related to your products and services is a good tactic to keep them on your side. And the best thing of all is that by creating a workflow you can do this automatically.

The recipient likes to receive messages that are not just commercial. In fact, you should not give your subscribers the opportunity to think that they are mere actors in this whole process. Show that you care about them and that you want to share with them something that goes beyond a sale.

9.- First year client workflow
create a workflow

Emails to congratulate a company's birthday or anniversary are one of the most common examples of automated emails.

The recipient, for his part, not only feels grateful for receiving this surprise, but will also be encouraged to make a purchase. Normally, automated emails for special dates include certain promotions as a gift . Something that the user will feel is unique and personal. Just for him.

This way, you will be able to reinforce engagement and make the recipient improve their image of your brand and get closer to conversion.

As you can see, creating a workflow to automate your marketing is necessary. That's why at MDirector we have created a tool with which you can create this type of mailings and make the most of your email marketing strategy .

Do you want to save time and still make money? Sign up now and start surprising your users with automated emails.