Each story needs to cater to the listener
Posted: Mon Dec 23, 2024 9:31 am
Consider that in whatever you’re pitching.Brand your idea internallyMatthew Howells-Barby, senior director of acquisition at HubSpot, has a great idea: Brand your ideas or concepts within your own company. For example, he created the “Content Playbook” that covers the search-and-site strategy HubSpot uses.“There’s nothing that helps an idea get around an organization better than repetition,” he says. Having a branded name for an idea can help facilitate that repetition.Matthew says marketers should remember that you are not pitching an idea, you are pitching a story.
whether it’s someone on your team, a vice president taiwan contact number of product, or the marketing director. Tell the story around how your idea will have a positive impact on their goals.Marketers should remember they are not pitching an idea, they're pitching a story, says @matthewbarby via @cmicontent.Share on XHANDPICKED RELATED CONTENT: Marketing : Laws for Content Marketing SuccessKeep your pitch short and sweetRuth Burr Reedy, vice president of strategy at UpBuild, recommends getting right to the point about why what you’re proposing matters to the stakeholders.
Your pitch should include:An executive summaryA handful of bullet points with the detailsAn explanation of what will be measured and whyHow the idea will be executedCustomize the pitch by adding sufficient detail to show how it fits with what the decision-maker cares about.Nell Lanman, head of marketing at SquareFoot, says being too detailed can lead to confusion. Information can get lost in the shuffle. She advises narrowing the scope to what you’re suggesting, why you’re suggesting it, why it has/hasn’t worked in the past, and the next steps.
whether it’s someone on your team, a vice president taiwan contact number of product, or the marketing director. Tell the story around how your idea will have a positive impact on their goals.Marketers should remember they are not pitching an idea, they're pitching a story, says @matthewbarby via @cmicontent.Share on XHANDPICKED RELATED CONTENT: Marketing : Laws for Content Marketing SuccessKeep your pitch short and sweetRuth Burr Reedy, vice president of strategy at UpBuild, recommends getting right to the point about why what you’re proposing matters to the stakeholders.
Your pitch should include:An executive summaryA handful of bullet points with the detailsAn explanation of what will be measured and whyHow the idea will be executedCustomize the pitch by adding sufficient detail to show how it fits with what the decision-maker cares about.Nell Lanman, head of marketing at SquareFoot, says being too detailed can lead to confusion. Information can get lost in the shuffle. She advises narrowing the scope to what you’re suggesting, why you’re suggesting it, why it has/hasn’t worked in the past, and the next steps.