As business leaders, managers
Posted: Mon Dec 23, 2024 9:24 am
” Your content strategy, no matter when and where you manage it, is a change process facilitated by humans. So, everything you do, from technology acquisition and workflow implementation to governance and measurement should all be done with the goal of improving this human process.Your #contentstrategy, no matter when and where you manage it, is a change process facilitated by humans, says @robert_rose via @cmicontent.Share on XAt the very end of his article on disruptive change, Clayton Christensen writes:(T)the reason that innovation often seems to be so difficult for established companies is that they employ highly capable people and then set them to work within organizational structures whose processes and values weren’t designed for the task at hand.
, and people who care deeply about the way to switzerland number for whatsapp create, manage, activate, optimize, and measure content, this is the biggest challenge I come away with; one that I am wrestling with every day.Coming out of this crisis, you will be askingContent Marketing Certification | Get the Building Blocks for Your StrategyLearn MoreSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch...StoriesResourcesTopicsResearch InsightsTraining & EducationEventsWhen Content Is All You Have for Your Audienceby Ann Gynn| Published: May , | Content CreationWhen three companies essentially closed their retail businesses during the coronavirus pandemic, their marketers made a detour to their kitchens.
Though none of the companies is a food-based brand, each created content marketing strategies around their oft-requested, never-disclosed recipes – content that surprised and delighted their target audiences and attracted widespread attention.Let’s explore their basic content recipes, a few add-in ingredients, and a couple recipe tweaks.HANDPICKED RELATED CONTENT:No One Can Break Your Content Rules If They Don’t Exist Steps to Create a Helpful Interim Content Marketing StrategyBake it upWhen I say, “warm chocolate chip cookies,” most of you know what brand I’m referring to.
, and people who care deeply about the way to switzerland number for whatsapp create, manage, activate, optimize, and measure content, this is the biggest challenge I come away with; one that I am wrestling with every day.Coming out of this crisis, you will be askingContent Marketing Certification | Get the Building Blocks for Your StrategyLearn MoreSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch...StoriesResourcesTopicsResearch InsightsTraining & EducationEventsWhen Content Is All You Have for Your Audienceby Ann Gynn| Published: May , | Content CreationWhen three companies essentially closed their retail businesses during the coronavirus pandemic, their marketers made a detour to their kitchens.
Though none of the companies is a food-based brand, each created content marketing strategies around their oft-requested, never-disclosed recipes – content that surprised and delighted their target audiences and attracted widespread attention.Let’s explore their basic content recipes, a few add-in ingredients, and a couple recipe tweaks.HANDPICKED RELATED CONTENT:No One Can Break Your Content Rules If They Don’t Exist Steps to Create a Helpful Interim Content Marketing StrategyBake it upWhen I say, “warm chocolate chip cookies,” most of you know what brand I’m referring to.