Create brand awareness and attract customers
Posted: Mon Dec 23, 2024 7:05 am
Build customer loyalty. Giving users a voice through testimonials is essential to improve their engagement with the brand. Customer loyalty is achieved through different actions. Among others, thanks to the opportunity to be an active part of what is done in the company.
It will provide you with feedback from which you can learn and improve. Negative opinions will help you implement improvements or changes in the way you organize your event. Imagine that a period before the big day, you receive some testimonials with errors from last year. It will be ideal to take into account for this year.
Testimonials rank in search engines. As you can imagine, generating reviews business email database about your event will improve your web positioning. This in turn will give you greater visibility and a greater chance of potential clients attending the event.
A great way to optimize your landing pages with effective testimonials is with MDirector 's Landing Optimizer .
5.- Include a clear call to action
All landing pages for event promotion or any other purpose must have a single objective.
For events, the ultimate goal is to get people to sign up by clicking on the call-to-action button. So you need to consider how to do that.
What do you want your audience to do? How do you want them to act?
Do you want me to buy tickets?
Would you prefer that I subscribe to your email list to receive notifications?
It is vital that you have a clear objective before designing your landing page. This way, all the messages you create later will be more direct and easier to understand.
Before the event
6.-
Event preparation starts months in advance to ensure you have everything in place, from the marketing plan to the content and logistics of the event.
In the months leading up to your event, you might want to start collecting email addresses of interested leads. This will give you the opportunity to keep them informed via email until the day arrives.
It is also interesting to tell the user everything they should know about the event, your brand, the collaborators and sponsors. And, of course, share what attendees from previous years think, as shown in the example image.
In the example in the image, the user has the opportunity to learn what the event is about and why it is being held with real data. This increases the credibility of the event.
In addition, the opportunity is never missed to mention the most interesting data and trends in communication and technology.
7.- During and after the event
landing pages for event promotion after
Landing pages for event promotion should not be worked on just days before the event itself and then forgotten as soon as it takes place. During the event and, above all, afterwards, it is interesting to take care of your digital strategy.
To start, it is interesting to have a presence on social media while the conference or workshop is taking place to inform your target audience about what is happening. Some of your audience may not have been able to attend. And they will like to know how things are going. This way you will increase engagement with the brand.
And once the event is over, you can also consider other channels to stay in touch with your audience.
For example, you could send an email to attendees with a summary of what happened and the most notable takeaways. But there are more things you can do once the event is over.
For example, take a look at your landing page. Remember that you have been reporting everything that was happening live on social media. But what if an attendee wants to remember a specific conference?
Ideally, your landing page should include videos and files that are fully available to the user so they can consume them whenever they want.
Make it easy
At MDirector we have created a technology that will allow you to create landing pages for event promotion very easily thanks to the “ drag and drop ” editor. Through Landing Optimizer , our landing page generator, you will be able to capture potential clients by optimizing acquisition through the simple creation of multiple landing pages and A/B testing.
Landing Optimizer is the ideal tool to create landing pages without advanced technical knowledge. Incorporate testimonials in landing pages and enrich your content to create the pages that most convince your users to buy your product. For more information about our Landings platform, do not hesitate to contact us here .
It will provide you with feedback from which you can learn and improve. Negative opinions will help you implement improvements or changes in the way you organize your event. Imagine that a period before the big day, you receive some testimonials with errors from last year. It will be ideal to take into account for this year.
Testimonials rank in search engines. As you can imagine, generating reviews business email database about your event will improve your web positioning. This in turn will give you greater visibility and a greater chance of potential clients attending the event.
A great way to optimize your landing pages with effective testimonials is with MDirector 's Landing Optimizer .
5.- Include a clear call to action
All landing pages for event promotion or any other purpose must have a single objective.
For events, the ultimate goal is to get people to sign up by clicking on the call-to-action button. So you need to consider how to do that.
What do you want your audience to do? How do you want them to act?
Do you want me to buy tickets?
Would you prefer that I subscribe to your email list to receive notifications?
It is vital that you have a clear objective before designing your landing page. This way, all the messages you create later will be more direct and easier to understand.
Before the event
6.-
Event preparation starts months in advance to ensure you have everything in place, from the marketing plan to the content and logistics of the event.
In the months leading up to your event, you might want to start collecting email addresses of interested leads. This will give you the opportunity to keep them informed via email until the day arrives.
It is also interesting to tell the user everything they should know about the event, your brand, the collaborators and sponsors. And, of course, share what attendees from previous years think, as shown in the example image.
In the example in the image, the user has the opportunity to learn what the event is about and why it is being held with real data. This increases the credibility of the event.
In addition, the opportunity is never missed to mention the most interesting data and trends in communication and technology.
7.- During and after the event
landing pages for event promotion after
Landing pages for event promotion should not be worked on just days before the event itself and then forgotten as soon as it takes place. During the event and, above all, afterwards, it is interesting to take care of your digital strategy.
To start, it is interesting to have a presence on social media while the conference or workshop is taking place to inform your target audience about what is happening. Some of your audience may not have been able to attend. And they will like to know how things are going. This way you will increase engagement with the brand.
And once the event is over, you can also consider other channels to stay in touch with your audience.
For example, you could send an email to attendees with a summary of what happened and the most notable takeaways. But there are more things you can do once the event is over.
For example, take a look at your landing page. Remember that you have been reporting everything that was happening live on social media. But what if an attendee wants to remember a specific conference?
Ideally, your landing page should include videos and files that are fully available to the user so they can consume them whenever they want.
Make it easy
At MDirector we have created a technology that will allow you to create landing pages for event promotion very easily thanks to the “ drag and drop ” editor. Through Landing Optimizer , our landing page generator, you will be able to capture potential clients by optimizing acquisition through the simple creation of multiple landing pages and A/B testing.
Landing Optimizer is the ideal tool to create landing pages without advanced technical knowledge. Incorporate testimonials in landing pages and enrich your content to create the pages that most convince your users to buy your product. For more information about our Landings platform, do not hesitate to contact us here .