What is Marketing Analytics and how to apply it
Posted: Wed Dec 04, 2024 4:58 am
Marketing Analytics has been growing year after year. In times of grandes datos , there is no way not to think about the use of data in the context of marketing.
Data science, when applied to consumer behavior, allows us to evaluate the success of marketing actions. That's where marketing analytics comes in. In this article, we'll explore the concept a little further and help you apply it to your business.
Index
So what is Marketing Analytics?
Marketing Analytics Applications
Work steps
How to succeed with Marketing Analytics
Knowing how to understand the past.
Knowing how to analyze the present
Learn how to influence the future.
So what is Marketing Analytics?
We call Marketing Analytics the study of data that shows consumer behavior in relation to marketing actions. We can say that, like Neuromarketing , Marketing belgium telegram phone number list Analytics is a specific area of marketing, where the focus is on the collection and analysis of data, with the aim of having a better view of the results.
Marketing Analytics thus becomes an essential tool for marketers, as it helps them make better decisions. Another important point is that Marketing Analytics, Digital Analytics and analista de la red do not mean the same thing. Web Analytics is part of Marketing Analytics and refers only to web data. Digital Analytics encompasses, in addition to web data, social media and mobile data.
Marketing Analytics covers data related to both online and desconectado channels .
Marketing Analytics Applications
Using tools like a DMP (Plataforma de gestión de datos) with online and offline data, you can analyze within a data set (such as marital status, gender, and age group, for example) to understand how the purchasing process works for this group.
In addition, you will be able to analyze the performance of a campaign compared to the competition, whether they use the same channels as your campaigns, etc.
Another important point is to understand whether investments are allocated correctly or should be migrated to other channels, which can increase the profitability of marketing actions .
Work steps
In addition to data analysis, Marketing Analytics brings important steps that, if done accurately, will help with the end result. There are basically three steps: tracking, collecting, and visualizing data.
When tracking, you should focus on the data generated by your channels and not on all the data available. At the collection stage, you should target the KPI of your strategy, so that the data is more assertive. At the visualization stage, you should make sure that the visual representation of the data is in the best possible form, as poorly formatted information could lead to a misunderstanding of the data.
How to succeed with Marketing Analytics
There is no recipe for a cake in data analysis. The important thing is to know how to extract decisions from the data collected. But some tips can be useful when it comes to carrying out a good analysis.
Knowing how to understand the past.
It's critical to understand what happened by answering specific questions, such as: How did campaign AX and campaign B perform? What is the conversion rate of material X compared to material Y?
Knowing how to analyze the present
Are we communicating correctly with our audience? What are they saying about us? Are we present on the right channels where they are?
Learn how to influence the future.
This is an important feature when analyzing data. Are we able to use the collected and analyzed history to influence the future of our actions, making them more assertive?
If you know how to analyze your marketing campaigns well, you will be able to evolve at each step, making your actions more successful.
Do you need help analyzing your KPIs? How about talking to Vero Contenidos ?
Data science, when applied to consumer behavior, allows us to evaluate the success of marketing actions. That's where marketing analytics comes in. In this article, we'll explore the concept a little further and help you apply it to your business.
Index
So what is Marketing Analytics?
Marketing Analytics Applications
Work steps
How to succeed with Marketing Analytics
Knowing how to understand the past.
Knowing how to analyze the present
Learn how to influence the future.
So what is Marketing Analytics?
We call Marketing Analytics the study of data that shows consumer behavior in relation to marketing actions. We can say that, like Neuromarketing , Marketing belgium telegram phone number list Analytics is a specific area of marketing, where the focus is on the collection and analysis of data, with the aim of having a better view of the results.
Marketing Analytics thus becomes an essential tool for marketers, as it helps them make better decisions. Another important point is that Marketing Analytics, Digital Analytics and analista de la red do not mean the same thing. Web Analytics is part of Marketing Analytics and refers only to web data. Digital Analytics encompasses, in addition to web data, social media and mobile data.
Marketing Analytics covers data related to both online and desconectado channels .
Marketing Analytics Applications
Using tools like a DMP (Plataforma de gestión de datos) with online and offline data, you can analyze within a data set (such as marital status, gender, and age group, for example) to understand how the purchasing process works for this group.
In addition, you will be able to analyze the performance of a campaign compared to the competition, whether they use the same channels as your campaigns, etc.
Another important point is to understand whether investments are allocated correctly or should be migrated to other channels, which can increase the profitability of marketing actions .
Work steps
In addition to data analysis, Marketing Analytics brings important steps that, if done accurately, will help with the end result. There are basically three steps: tracking, collecting, and visualizing data.
When tracking, you should focus on the data generated by your channels and not on all the data available. At the collection stage, you should target the KPI of your strategy, so that the data is more assertive. At the visualization stage, you should make sure that the visual representation of the data is in the best possible form, as poorly formatted information could lead to a misunderstanding of the data.
How to succeed with Marketing Analytics
There is no recipe for a cake in data analysis. The important thing is to know how to extract decisions from the data collected. But some tips can be useful when it comes to carrying out a good analysis.
Knowing how to understand the past.
It's critical to understand what happened by answering specific questions, such as: How did campaign AX and campaign B perform? What is the conversion rate of material X compared to material Y?
Knowing how to analyze the present
Are we communicating correctly with our audience? What are they saying about us? Are we present on the right channels where they are?
Learn how to influence the future.
This is an important feature when analyzing data. Are we able to use the collected and analyzed history to influence the future of our actions, making them more assertive?
If you know how to analyze your marketing campaigns well, you will be able to evolve at each step, making your actions more successful.
Do you need help analyzing your KPIs? How about talking to Vero Contenidos ?