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their tastes or making the right recommendations.

Posted: Mon Dec 23, 2024 6:31 am
by Dhakaseors850
It is one of the best strategies to build customer loyalty. Customers get a very good impression if, right after finding an online store that interests them, they are welcomed in a friendly and direct manner. The customer may have already subscribed, but if not, it is also a good opportunity for them to register .

In addition to the welcome page, especially if the user has already registered, you can add information about the account created. The user may have successfully registered, if not, it is a good opportunity for him to do so, but it is also likely that he has not fully filled out his profile.

This email should be taken as an invitation for the user to create a profile as complete as possible. business email address list denmark This information is really useful when it comes to creating content more adapted to

Remember that sometimes more is more. The more accurate and truthful your profile is, the more the brand can approach you and make the right recommendations.

2.- Purchase confirmation
Possibly one of the most relevant emails. According to a study by Marketing Metrics , between 60 and 70% of people who have already purchased from an e-commerce site buy from them again. For this reason, purchase confirmation emails are almost like a channel to be able to sell other related products.

Brands use statements like “ other users have been interested in… ” or “ articles related to… ”. After all, these are recommendations that are closely linked to the user’s real interests, so the likelihood of another purchase being made is high.

3.- Shipping confirmation
You should remember that, since users are waiting for their order, shipping confirmation emails generate a lot of expectation.

Furthermore, facilitating shipping is a fundamental aspect for an e-commerce to work. From offering different payment options to making international orders in a timely manner. All of this can create user loyalty, or not.

On the other hand, receiving shipping confirmation as well as changes that occur in the shipment pleases users. Those customers who know where their order is, with a code that allows them to track the package, for example, have a higher degree of satisfaction with the company.

These small details, which are part of transactional emails, are key for an e-commerce.

4.- Feedback
Many companies forget about this type of email, but it is really useful. These are satisfaction emails.

Users themselves are the best people to give recommendations. The company can always enable a comments section where users can give their opinions on the products.

However, many users do not dare to speak out publicly and do not leave comments. E-commerce sites should create emails that collect information about users' opinions. A form of feedback.

You can request a product review or even a sincere opinion of the purchasing process or browsing the website. These testimonials allow you to optimize each of the company's actions.