Process automation is only for robots

[Dhakaseors850]

You may have heard that marketing automation isn’t good for your business. Or that it’s difficult to manage and can get you into trouble. And yet, it’s safe to say that marketing automation is inherently great for your business. It can improve user engagement and customer loyalty , among other things.

The appeal of marketing automation is clear. Companies could increase sales productivity while reducing indirect marketing costs.

This is an undeniable improvement for any brand. Marketing automation implemented bua africa whatsapp number south africa correctly can have an extraordinarily positive impact on revenue and user efficiency. Marketing automation can therefore change the way marketing teams work in any company.

1.-
robots

As mentioned at the beginning, one of the biggest myths about marketing automation is to think that process automation does not make sense in processes where humans have an impact.

This is not the fault of marketing automation, it is the fault of the way it has been sold. Many companies do not work on personalised marketing through any of the existing techniques. And many companies do not care about offering a personalised treatment to their users.

For example, if your email marketing campaigns start with “ Hello customer #17938 ”, forget about getting high conversion or click rates. This user will lose interest in what you are telling them because they will not consider that you are offering them anything of value.

Users are exposed to constant inputs of offers, advertisements or anything that serves to attract the user's attention. That is why marketing trends are increasingly moving towards personalizing the purchasing process. Above all, to make the user feel like something more than just a number.

Good marketing automation addresses users' needs for personalization through interaction . An interaction that takes place at a specific time and for a specific reason.

Automation obviously shouldn't be the only solution a brand adopts to improve its content marketing strategy. It's just another complement that helps, among other things, to reduce the workload of marketing specialists to increase ROI, lead quality, and conversions. In short, to improve results.

2.- Marketing automation is only for email marketing campaigns
email marketing

While email marketing is certainly one of the strongest channels for automation, it is not the only one. Marketing automation can also be used on social media, landing pages, lead generation techniques, management activities, and much more.