Confusing name and subject

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If you don't pay attention to the call to action, the email becomes obsolete once it's opened. However, as mentioned above, each user is unique. Personalization is key to achieving a closer relationship with your customers.

This means that you should vary the CTA depending on the recipient. For example, by brazilian wax telegram distributing the content of the email differently. Take risks with the CTA . A different and more aggressive Call To Action will attract the attention of your recipient and allow you to get feedback.

C.-
The first impression you give in the user's inbox is of vital importance. In other words, when an email appears with an unrecognizable name, it will create distrust in the user. Therefore, they will probably not even open your email.

The same goes for the subject line. If you haven't previewed what your email looks like, you may make a mistake. This often happens when you include symbols or icons that don't appear on all devices. You need to test your emails to make sure that these mistakes don't reach the end customer.

D.- Not checking the links and the content of the email
One of the most common errors is finding links that do not work correctly. That is, the link is broken or directs the user to incorrect content.

This can also happen when you want to differentiate your emails by incorporating dynamic content that doesn't work. An image that doesn't open, a video that doesn't work, etc. You have to keep in mind that nowadays emails can be opened from multiple devices (tablet, computer, smartphone).

This is a factor that you have to take into account when testing emails, as it can lead to your client losing their subscription. For testing, design a list with fictitious users as a test. This way, you can check if the final content works as it should.

But the best advice we can give you to test your emails is to use the A/B Test: MDirector Campaign Optimizer . Try it and we guarantee successful openings in all your Email Marketing campaigns.