g. age, gender, language) or kuwait phone number search behavior (e.g. purchase history). variations for each group, forming the core of a dynamic email content strategy. What is dynamic email and why does it need to be part of your email marketing strategy? Once you’ve built your segments, the next step is to integrate dynamic content into your emails via beehiiv. This process requires linking the data points in the customer profile and aligning them with the placeholders specified in the template.

Once this is done, beehiiv will automatically retrieve each recipient's information and insert it into the designated area after they open the email. Read more about dynamic emails here. Advantages of Dynamic Email When you start growing your email list to target specific audiences, you can create different templates, but this isn’t feasible when you want to personalize emails at scale. The benefits of dynamic email are many: What is dynamic email and why does it need to be part of your email marketing strategy?