Prepare a Crisis Communication Plan Outline
Posted: Wed Dec 18, 2024 10:42 am
A research conducted by Clutch, a ratings and reviews company, has found that long-term brand reputation depends on how and when a company responds to a PR crisis. In fact, this research has shown that brands (e.g. United Airlines) who wait to react and/or react poorly to a crisis, have a higher chance of losing customers.
Take Boeing, for instance. As PR Week reported, Boeing’s average cambodia girl whatsapp number reputation score in January 2020 was -71 (on a scale of -100 to 100, with 0 being neutral).
This massive hit to their brand image comes as a result of numerous incidents and poor crisis handling.
This is why a crisis communication plan outline is a must.
Outlining and preparing a crisis communication plan reduces your response time and improves your approach to delivering a response. The faster you react and take control of the narrative, the better for your brand in the long term.
Take Boeing, for instance. As PR Week reported, Boeing’s average cambodia girl whatsapp number reputation score in January 2020 was -71 (on a scale of -100 to 100, with 0 being neutral).
This massive hit to their brand image comes as a result of numerous incidents and poor crisis handling.
This is why a crisis communication plan outline is a must.
Outlining and preparing a crisis communication plan reduces your response time and improves your approach to delivering a response. The faster you react and take control of the narrative, the better for your brand in the long term.