GETTING STARTED WITH INTERACTIVE CONTENT What makes interactive marketing special? The thing about interactive marketing is that there are no limits to what you can do. With the help of a creative team, you can turn almost any traditional marketing campaign into an event that helps your brand stand out. Customer engagement is important, and companies that take an interactive approach often achieve significantly higher levels of engagement. Why? You guide the customer through the actions you want them to take, rather than hoping they do it on their own. Brands that are able to create interactive campaigns like these tend to have much more loyal customers .
The reasons for this vary, but the general indian whatsapp number list consensus is that memorable marketing campaigns stay in the minds of consumers longer, making it easier to recall the company’s name when searching for a specific product or service. 11 Best Interactive Marketing Examples Now that we know the basics of interactive marketing and the benefits of using it, let’s take a closer look at some examples of companies that are doing it right. Here are 11 of our favorites from our Rock Content team. 1. Interactive Music Experience – Clash Up by Eko Clash Up – Enter the Music Mashup Machine Giving your audience the opportunity to play with music or media is almost always a successful move.
That’s because it gives people the opportunity to dedicate time to creativity, which in turn increases brand awareness. We really liked how Clash Up by Eko launched an interactive page that allowed users to create mashups of different artists from different genres into one track. Not only did this provide great publicity for their various multimedia series, but it also gave additional recognition to the artists they featured in the interactive experience. 2. Coca-Cola’s VR Santa Sleigh Ride Coca Cola’s VR Christmas Ride Who says experiences have to be limited to just internet access? Coca-Cola is already a household name, but for the 2015 holiday season, they decided to entertain families by offering an interactive sleigh ride with the funny guy himself.