Content Curation Guide: Tools, Tips, and Tricks
Posted: Wed Dec 18, 2024 10:30 am
Content marketing is one of the most cost-effective marketing strategies that doesn't require a significant budget.
It also offers the highest rate of return on investment.
By creating content, every brand can build strong relationships with its target audience.
Content marketing also helps to engage with the target audience, increase traffic and promote business in general.
Sounds fun, doesn't it?
But what if you can't create content yourself?
What if you don't have the time or money to implement this marketing strategy?
Content curation is the way to go.
In this guide, you'll learn everything you need to know about content curation.
Let's get started!
The essence of content curation
Content curation is an ideal way to c level contact list promote business for those who are unable to produce content themselves.
Because?
Because content curation isn't just about content creation. Content curation is the process of exploring content through third-party resources and sharing it with your audience.
Nowadays, there is a wide range of content available on the Internet. From seasonal publications with statistical data to comprehensive guides written by specialist experts.
You can use the different types of content everywhere: sharing on social channels, newsletters, emails, and your blog.
Why is content curation worth your attention?
First of all, content creation requires a lot of time, effort, money, and additional resources. Not all business owners meet all of these requirements to produce content consistently.
It often leads to stagnation because a small team of marketers can't consistently create content.
A content curation strategy that also focuses on content-centric design can likely fill the gap from the start.
Content curation allows you to find the content you want and share it with your target audience. Plus, you'll get the following benefits:
Improve SEO rankings
Create brand awareness
Attract more potential customers
Generate more traffic
However, to achieve positive results with content curation, you will need to implement specific tips and tools.
Now, let’s start by reviewing content curation tips and strategies.
Content Curation Tips You Should Follow to Succeed
Managing a content curation process is not an easy task. You will need to apply some marketing strategies and tips to achieve a goal.
But before you start selecting content to curate, you need to ask yourself a few questions:
What problems does my target audience have?
What topics can help them solve the problem?
What types of content would be most valuable to them?
Are those blog posts taken from reliable sources?
Is the material unique and worth sharing?
The answers to these questions will help you find the right way to do content curation. Then, you can dive deeper into content curation.
These are the fundamental tips you should follow:
Know your target audience
The success of the content curation process depends on how well you know your target audience. Obviously, the first thing you need to do is work on creating buyer personas.
There is a tendency for marketers to create the same buyer personas.
On the one hand, when you create a portrait of your ideal client, you must take into account the basic criteria: sex, age, location , language, interests, etc.
1 (1)
On the other hand, if you want to create an in-depth portrait of your buyer persona, you should ask yourself questions like:
What exact information is your target audience looking for?
What is the purpose of this information: to solve your professional problems, to educate, to entertain?
What kind of content do they share on their social channels?
What do you prefer: reading reviews or exploring new news related to a niche?
You can ask your target audience some of these questions directly:
As?
By conducting a survey. However, you will need to tailor these questions specifically to your audience.
What does that mean?
This means that all questions should be open-ended. For example, “What kind of content do you prefer to see on our blog?” By asking these questions, you can follow up with more detailed questions that will help you gather more information.
For example, you find that your target audience likes video content.
But here's a problem: What kind of video?
Our next step is to identify what types of video users like the most.
Push your audience to share their suggestions with you. Over time, they will get a good chunk of information.
Set a goal
If you don't have a clear goal behind a content curation strategy, you won't benefit from it. You should set a goal and try to achieve it over time.
Here are some benefits you can gain from a content curation strategy that you can turn into goals:
SEO as a goal
You can focus on sharing curated content in the form of internal links, visual forms of content, and short articles posted on social channels.
If you decide to repurpose selected content into images, you will need to use additional tools. For example, a free infographic maker tool can help you create an infographic.
This goal is not the only one you should prioritize.
Source of ideas as a goal.
When you review content from third-party sources, you understand what is happening in the industry. Collect information, come up with new ideas, brainstorm niche-related topics, and update the curated content with fresh ideas.
Show professional experience as an objective
If you want to become an expert in a niche, you will need to check out the views of other experts. In other words, you can create a section on your blog where you can curate content from influencers or experts related to a niche.
Why do you need to do this?
First, it will show your audience that you understand the industry. Second, it will be a signal that you are aware of the problems your potential customers have.
Make sure you only share unique and valuable content.
The main trick of content curation is that the content you offer must be unique and valuable to the audience.
It also offers the highest rate of return on investment.
By creating content, every brand can build strong relationships with its target audience.
Content marketing also helps to engage with the target audience, increase traffic and promote business in general.
Sounds fun, doesn't it?
But what if you can't create content yourself?
What if you don't have the time or money to implement this marketing strategy?
Content curation is the way to go.
In this guide, you'll learn everything you need to know about content curation.
Let's get started!
The essence of content curation
Content curation is an ideal way to c level contact list promote business for those who are unable to produce content themselves.
Because?
Because content curation isn't just about content creation. Content curation is the process of exploring content through third-party resources and sharing it with your audience.
Nowadays, there is a wide range of content available on the Internet. From seasonal publications with statistical data to comprehensive guides written by specialist experts.
You can use the different types of content everywhere: sharing on social channels, newsletters, emails, and your blog.
Why is content curation worth your attention?
First of all, content creation requires a lot of time, effort, money, and additional resources. Not all business owners meet all of these requirements to produce content consistently.
It often leads to stagnation because a small team of marketers can't consistently create content.
A content curation strategy that also focuses on content-centric design can likely fill the gap from the start.
Content curation allows you to find the content you want and share it with your target audience. Plus, you'll get the following benefits:
Improve SEO rankings
Create brand awareness
Attract more potential customers
Generate more traffic
However, to achieve positive results with content curation, you will need to implement specific tips and tools.
Now, let’s start by reviewing content curation tips and strategies.
Content Curation Tips You Should Follow to Succeed
Managing a content curation process is not an easy task. You will need to apply some marketing strategies and tips to achieve a goal.
But before you start selecting content to curate, you need to ask yourself a few questions:
What problems does my target audience have?
What topics can help them solve the problem?
What types of content would be most valuable to them?
Are those blog posts taken from reliable sources?
Is the material unique and worth sharing?
The answers to these questions will help you find the right way to do content curation. Then, you can dive deeper into content curation.
These are the fundamental tips you should follow:
Know your target audience
The success of the content curation process depends on how well you know your target audience. Obviously, the first thing you need to do is work on creating buyer personas.
There is a tendency for marketers to create the same buyer personas.
On the one hand, when you create a portrait of your ideal client, you must take into account the basic criteria: sex, age, location , language, interests, etc.
1 (1)
On the other hand, if you want to create an in-depth portrait of your buyer persona, you should ask yourself questions like:
What exact information is your target audience looking for?
What is the purpose of this information: to solve your professional problems, to educate, to entertain?
What kind of content do they share on their social channels?
What do you prefer: reading reviews or exploring new news related to a niche?
You can ask your target audience some of these questions directly:
As?
By conducting a survey. However, you will need to tailor these questions specifically to your audience.
What does that mean?
This means that all questions should be open-ended. For example, “What kind of content do you prefer to see on our blog?” By asking these questions, you can follow up with more detailed questions that will help you gather more information.
For example, you find that your target audience likes video content.
But here's a problem: What kind of video?
Our next step is to identify what types of video users like the most.
Push your audience to share their suggestions with you. Over time, they will get a good chunk of information.
Set a goal
If you don't have a clear goal behind a content curation strategy, you won't benefit from it. You should set a goal and try to achieve it over time.
Here are some benefits you can gain from a content curation strategy that you can turn into goals:
SEO as a goal
You can focus on sharing curated content in the form of internal links, visual forms of content, and short articles posted on social channels.
If you decide to repurpose selected content into images, you will need to use additional tools. For example, a free infographic maker tool can help you create an infographic.
This goal is not the only one you should prioritize.
Source of ideas as a goal.
When you review content from third-party sources, you understand what is happening in the industry. Collect information, come up with new ideas, brainstorm niche-related topics, and update the curated content with fresh ideas.
Show professional experience as an objective
If you want to become an expert in a niche, you will need to check out the views of other experts. In other words, you can create a section on your blog where you can curate content from influencers or experts related to a niche.
Why do you need to do this?
First, it will show your audience that you understand the industry. Second, it will be a signal that you are aware of the problems your potential customers have.
Make sure you only share unique and valuable content.
The main trick of content curation is that the content you offer must be unique and valuable to the audience.