14. Post rate
Post rate — we count the number of posts for a certain period. Not always a lot of posts is good, sometimes depending on the business area it is not worth posting too often at all, as this can cause an “allergic reaction” and unsubscribes. We look at negative ratings and hiding, test the number of posts and the focus of the content.
15. Average response time (Response Time)
The metric takes into account the average response time to a message — question, comment, discussion. For operational tracking, you can use the paid service JagaJam , across all social networks.
In times of high competition, service is one 100% active phone number list of the main differences of a decent organization, and you should not neglect this metric, especially if you want to increase sales from SMM. The best tool, in my opinion, is Bitrix24. When implementing it in your organization, messages from the same VK will come directly to the responsible manager: you can monitor this through Bitrix24, without going to the social network, and translate this dialogue into a sale. Because SMM specialists leading your group may not always have sufficient knowledge to complete the sale. And forwarding a potential client steals the most precious time in which a potential client is ready to make a purchase. You can read more about Bitrix24 and its capabilities here .
According to statistics, the most selling time is 5 minutes. You have to stick to it.
To sum it up
Increased sales, number of calls and company profitability are the best indicators that the business is developing on the right path. However, too many factors influence this. And when working with SMM, you need to remember that social networks are not always suitable for sales for everyone. In general, social networks are a channel for communication between consumers and the brand, working with reputation, warming up the audience, and organizing events.
It is very important not to go to extremes, there are a lot of metrics. Assessing work only by one indicator is subjective and not informative, by all metrics it is very labor-intensive. Determine for yourself the relevant metrics (on average 8-13) and control them.
Next time, we'll talk about conversion (reaction) and traffic metrics in a simple and accessible way, and we'll also analyze ROI indicators for business owners. Subscribe to the newsletter so you don't miss the continuation.
