Lack of Initial Investment
Posted: Wed Dec 18, 2024 10:28 am
Remember how we mentioned that everyone takes shortcuts? When new sales reps are brought on, management likes to get them up and running as fast as possible. Sales reps then find the easiest way to hit their quota. But often the natural processes that pop up aren’t sustainable. Instead, time and energy need to be invested in the sales team to do things the right way.
Here’s a real-life example. A sales rep on the team had mexico reverse phone lookup fantastic meeting numbers over the rest of the team. Their secret? They got to work an hour earlier than everyone else and reached out to all the new inbound leads before anyone else could see them. They were working smarter not harder, but their method wasn’t fair or sustainable.
Understand the Needs for Sales Efficiency
So, how can we make sure everyone on the sales team is on equal footing and fully equipped to do their job? The default is to give reps an inbox, a CRM, and a web browser and tell them to get to it. But what do they actually need?
ProperExpression lists the key ingredients for sales efficiency:
Sales Coaching: Teach them what works.
Funnel Planning: Share accurate forecasts and priorities.
Sales Automation: Get rid of tedious busywork.
Sales Enablement: Provide tools and collaboration.
Sales Collateral: Prepare accessible marketing materials.
Customer Marketing: Develop targeted campaigns.
Turns out your team requires a lot from you to be successful. Some like to say that a poor craftsman blames their tools, but high-quality tools and resources make all the difference.
You wouldn’t want to live somewhere that gives the cheapest clothes, equipment, and vehicles to the fire department and then says, “Don’t worry, we only hire the best.” You’d want them to have the best of everything they need because you know that’s how you get the best outcomes (your house not burning down). The bigger the investment, the bigger the return.
Here’s a real-life example. A sales rep on the team had mexico reverse phone lookup fantastic meeting numbers over the rest of the team. Their secret? They got to work an hour earlier than everyone else and reached out to all the new inbound leads before anyone else could see them. They were working smarter not harder, but their method wasn’t fair or sustainable.
Understand the Needs for Sales Efficiency
So, how can we make sure everyone on the sales team is on equal footing and fully equipped to do their job? The default is to give reps an inbox, a CRM, and a web browser and tell them to get to it. But what do they actually need?
ProperExpression lists the key ingredients for sales efficiency:
Sales Coaching: Teach them what works.
Funnel Planning: Share accurate forecasts and priorities.
Sales Automation: Get rid of tedious busywork.
Sales Enablement: Provide tools and collaboration.
Sales Collateral: Prepare accessible marketing materials.
Customer Marketing: Develop targeted campaigns.
Turns out your team requires a lot from you to be successful. Some like to say that a poor craftsman blames their tools, but high-quality tools and resources make all the difference.
You wouldn’t want to live somewhere that gives the cheapest clothes, equipment, and vehicles to the fire department and then says, “Don’t worry, we only hire the best.” You’d want them to have the best of everything they need because you know that’s how you get the best outcomes (your house not burning down). The bigger the investment, the bigger the return.