Need examples of when this would work? Think indische nummer whatsapp about SaaS products that deal with heavy B2B, where they aren’t necessarily looking for a solution because they don’t know one exists. By showing up in their inbox, you can get their attention faster. 15. Industry Websites, Magazines, and Newspapers Depending on your SaaS vertical, it may be a good idea to advertise in specific places that your target market already browses. This could include industry websites, magazines, newspapers, and more. However, it’s important to remember that just because you’re a SaaS company doesn’t mean you should always stick to digital advertising.
Traditional print advertising still has a place, as it can further increase brand awareness and make your company more credible. Are there any specialized organizations or trade shows in your niche? Try to be a part of them. You never know who will see your team’s booth and decide to use your platform. 16. Position Yourself as a Knowledgeable Expert Speaking of credibility, here’s another tip to help optimize your marketing strategy for more effective SaaS lead generation. Work on positioning yourself as a knowledgeable expert in your industry. If necessary, create a section of your website simply as a place to provide additional information and important news that your customers would like to know, even if it is not directly related to your software offering.
