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The competition

Posted: Wed Dec 18, 2024 10:01 am
by ahbappy250
The reality is that any successful content marketing strategy should balance short-form and long-form content to meet the needs and wants of your audience.

By taking the time to understand your audience and how they interact with your product or service, you’ll be able to determine the right content to create, but to have a proven process that allows you to choose whether to produce short-form or long-form content, you need to consider the following:

Your goals
You need to know what your goals are and indian phone number database choose the most effective way to achieve them.

Defining your goals (for each specific piece of content you create, not just your overall strategy) is the first step in choosing the format and length of content you create.

Marketers define their goals first and work backwards to find the best way to achieve them.

For example, if your goal is to drive awareness around a new product launch, you might decide that the most effective way to achieve this is to send a relatively short but to-the-point email to your subscribers, combined with a series of posts across your social channels.

In this case, short content is the most effective choice.

On the other hand, if your goal is to rank on Google for a highly competitive search term to get traffic and conversions, you will most likely need to switch to long-form content.

If you don't know where you're going, how can you know how to get there?

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The intent
You need to understand the intent your content needs to fulfill.

To do this, spend some time researching other content available on the same topic that is working for your competitors.

Our guide on how to identify search intent is a great place to start and can help you understand the concept in a little more detail, but you need to determine what your audience wants to get out of the content you’re creating.

When your audience's intent is to learn or educate, you'll usually want to create long-form content. But if they're looking to be entertained or stay up-to-date with your latest news, short-form may be a better option.

Understanding intent before you start creating content is an important, yet often overlooked, step.