Developing a quality brand identity requires experience in both marketing and design.
As a rule, an art director and a designer work on the project implementation in an agency, and a marketer is involved in researching the audience and the competitive field. From the inception of ideas to the selection of options provided to the client, more than one iteration may pass, because the logo is tested for strength by the entire team.
An experienced creative team understands the product, the audience, the client. They can create a logo that will be easy to remember, causing the necessary associations with the product in the client. At the same time, the more experience the team has, the higher the cost of their services.
How is the process going?
The customer wants to be sure that he will choose the best of the possible options, and the agency wants to complete the task as efficiently as possible and not delay the deadlines. In order to quickly arrive at the right result, the team studies the audience and closest competitors before work, forms an understanding of the character of the brand and the features of its visual communication.
In agencies, the result is necessarily buy whatsapp phone numbers list presented (often up to three directions of sketches), and the customer can either come to the agency office or the studio employees can come to the client's office. For example, to hold a presentation for managers.
Next comes the development of a sketch that best meets the customer's expectations. Until victory.
The process of working on a project is allocated man-hours. That is, the maximum cost of the process, not the result.
Author: Vika Moloko
Conclusion
Different teams estimate the cost of work according to their own criteria, the main ones are:
the volume and specificity of the upcoming work,
the number and qualifications of the specialists involved,
time allocated for working on a task.
You can spend a long time and painfully choosing a contractor, delving into pricing and principles of work, but at the same time you need to understand:
Everything is relative. Especially in matters of cost.
The more you are willing to invest in the future of your business, the more experienced and qualified professionals should work on creating a corporate identity.
Creative team - who is involved in the development
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