7 out of the box ideas for your team building outing
Posted: Wed Dec 18, 2024 8:31 am
More reach with influencer marketing: follow our online course
How do you work effectively with a vlogger, blogger or other content creator as an organization? Do you go for a popular figure with many followers or do you choose a relatively small player? In the new online course Influencer marketing you will learn to identify the right figureheads for your brand, how to build a relationship with these influencers and how to make good price agreements. More info
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There are some controversial topics that everyone has an opinion about. Topics where we know for sure that the discussion may never be settled. In marketing, the discussion about data and personalization is one of those. It is about what is possible now and in the future in the field of personalization. But especially how desirable is australia telegram data 3 million all that? Everyone has an opinion about it. Perhaps the most influential group in this discussion is one that you do not hear very often. Ultimately, it is the CMOs of the larger organizations that have a huge influence on how we deal with data and personalization in the near future.
Reason enough for Energize to put this topic on the agenda of the first edition of CMOtalk /roundtable. This is a regularly recurring meeting in which Dutch CMOs exchange ideas on topics that matter. An extensive survey among CMOs that preceded this roundtable yielded a top three of topics:
How do I build a distinctive brand?
How do I make the most of data to personalize the customer experience?
How do I create the best (e)commerce experiences for customers?
Together with discussion leaders from Energize and knowledge partners Adobe and Accenture Interactive, the twenty-plus CMOs (from supermarket chains to cosmetics market leaders, telecom providers and banks and insurers) entered into a discussion about, among other things, the feasibility and desirability of personalization based on data. And that provides quite interesting insights.
Personalization can attract and repel
The question of how far you can take personalization is the most important ethical marketing issue of today and the coming years. For example, can you use sensors on interactive TVs to see if advertising messages are reaching you (and to whom in the household)? That sounds futuristic, but it is already happening in the US.
The ethical aspect lies mainly in the desirability of these types of technologies. Of course, it doesn't sound very appealing at first that your TV knows which commercial you've seen. But what if this means that you are then presented with a much more relevant, personalized offer on a website or in a store? Even then, some consumers (certainly in the Netherlands) will turn their backs on it. According to the CMOs, the degree of acceptance is mainly determined by what consumers get in return for giving away their data. "Ultimately, it's about relevance and convenience."
How do you work effectively with a vlogger, blogger or other content creator as an organization? Do you go for a popular figure with many followers or do you choose a relatively small player? In the new online course Influencer marketing you will learn to identify the right figureheads for your brand, how to build a relationship with these influencers and how to make good price agreements. More info
Others also read
Legislation & Online Political Advertising: What You Need to Know
Nostalgia, dogs & loss aversion: this is how Christmas commercials score, according to the brain
There are some controversial topics that everyone has an opinion about. Topics where we know for sure that the discussion may never be settled. In marketing, the discussion about data and personalization is one of those. It is about what is possible now and in the future in the field of personalization. But especially how desirable is australia telegram data 3 million all that? Everyone has an opinion about it. Perhaps the most influential group in this discussion is one that you do not hear very often. Ultimately, it is the CMOs of the larger organizations that have a huge influence on how we deal with data and personalization in the near future.
Reason enough for Energize to put this topic on the agenda of the first edition of CMOtalk /roundtable. This is a regularly recurring meeting in which Dutch CMOs exchange ideas on topics that matter. An extensive survey among CMOs that preceded this roundtable yielded a top three of topics:
How do I build a distinctive brand?
How do I make the most of data to personalize the customer experience?
How do I create the best (e)commerce experiences for customers?
Together with discussion leaders from Energize and knowledge partners Adobe and Accenture Interactive, the twenty-plus CMOs (from supermarket chains to cosmetics market leaders, telecom providers and banks and insurers) entered into a discussion about, among other things, the feasibility and desirability of personalization based on data. And that provides quite interesting insights.
Personalization can attract and repel
The question of how far you can take personalization is the most important ethical marketing issue of today and the coming years. For example, can you use sensors on interactive TVs to see if advertising messages are reaching you (and to whom in the household)? That sounds futuristic, but it is already happening in the US.
The ethical aspect lies mainly in the desirability of these types of technologies. Of course, it doesn't sound very appealing at first that your TV knows which commercial you've seen. But what if this means that you are then presented with a much more relevant, personalized offer on a website or in a store? Even then, some consumers (certainly in the Netherlands) will turn their backs on it. According to the CMOs, the degree of acceptance is mainly determined by what consumers get in return for giving away their data. "Ultimately, it's about relevance and convenience."