Email marketing has known how to evolve. If you don't know how to implement it in the digital age, it's time to update yourself and start applying it to your sales strategy.
Email marketing
Until a few years ago, receiving emails from companies was the same as having your inbox full of junk mail or spam. These bad marketing practices considerably damaged the reputation of newsletters. Nobody wanted to subscribe to news from websites because in many cases companies did not even consider whether or not you wanted to receive their messages.
Fortunately, and thanks to the explosion of the digital age, this has gradually changed. Subscribing to a newsletter is no longer synonymous with spam or useless information; on the contrary: you can stay up to date with exclusive news and personalized promotions. If you want to implement this tool in your digital marketing strategy, you should learn more about its evolution.
In simple terms, email marketing is the automatic and systematic sending of emails to a subscriber base. There are two important points to consider:
The content you send must be interesting and useful for your subscribers.
Your database must be authentic, meaning that all your contacts have decided on their own to be in it.
Email marketing is an extremely powerful tool. There are studies that show the following data:
More than 90% of people prefer to keep in touch via email with other people or with the same companies
95% of people with purchasing power check their inbox at least once a day
As if this information were not enough: it is one of the cheapest tools you can implement in your digital marketing strategies.
Utility of email marketing
It is important to remember that email marketing will help you stay in direct contact with your customers. You will be able to know first-hand what they need and how they perceive your company. It will help you create more promotions and offers and will also guide you in knowing what type of content you should generate for your website.
Step by step
The first thing you need to do is to clearly define the objectives you want to achieve by implementing this tool into your digital marketing strategy. Some of the most suitable objectives for email marketing are:
Increase your sales
Attract new customers
Retain existing customers
Now comes the how. Usually, when you create a website on a quality and professional platform, the company you contracted the package with offers you the email marketing service included in the package.
If you want to work with them, make sure it is intuitive and provides the necessary metrics to know what is working and what is not.
One surefire tip is to never buy pre-made databases. This is spam and will create a philippines business email list bad image for your company. The best thing to do is to attract people and motivate them to subscribe to your contact list in exchange for something, for example, tutorials or discounts on first purchases.
Your base: the database
When your database is made up of contacts who really want to communicate with you, you will have a better chance of not having your messages go straight to the spam folder. To prevent this from happening, the content, its quality and how often it is sent are also important.
The content
Once you have a solid database, it's time to generate quality content that generates value for your subscribers. If you send emails without useful information, you will completely lose that database that you worked so hard to create.
When you send your emails, it is important to pay close attention to the Subject because it will be decisive in whether or not they decide to open your email. The message must be clear, short and personalized so that it can be read from any device.
Don't forget to include a link so people can unsubscribe at any time.
When should you send the email?
The dates on which you send your emails are very important because they influence the way they are read. If they are offers and promotions, try to send them near the weekend and in the afternoon: the time when people are most likely to make a purchase. On the other hand, if it is an educational or informative text, then do it during the first days of the week and in the morning.
It's vital that all your emails call your subscribers to action. It doesn't matter if it's a purchase or a visit to your site; the important thing is that they interact with you and the information you provide them.
Take into account your customers' opinions and adjust your strategies to your objectives and you will reach your goals very soon.
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