In this sense, local SEO plays a fundamental role. Today you will find out.
Are you still not applying local SEO to your business… or don’t even know what we’re talking about? In this Mega Guide we reveal everything you need to know about it.
What is local SEO?
Before defining local SEO positioning or “ Local SEO ” in English, we must be very clear about what conventional SEO is.
This is the set of techniques that we will use with the aim of giving maximum visibility to your online project in search engines (generally, Google ).
in the fact that local customers rely heavily on the Internet to obtain information about the type of product or service they are going to buy/hire in a physical or street-level business.
Hence, it is very important that we take it seriously in order to achieve visibility lebanon whatsapp number data in search engine results .
Local SEO focuses on optimizing local business profiles to increase their relevance.
Although we will see some specific examples later, a very interesting one could be the search string: “ hairdressers near me ”
If a hair salon is located in Madrid and a client who comes to this city to spend a few days (and obviously does not know where the local establishments are located) types the above text into the search engine, the business owner is interested in having his establishment appear.
Otherwise, the customer may have a hair salon on the same street, but if the search engine does not indicate this, they may go to a competing establishment, even if it is further away.
What benefits does local SEO offer to businesses like yours?
Let's delve a little deeper into the concept of Local SEO by learning its advantages in detail:
It is a way to increase the number of customers
Most local searches are conducted on the Internet and by appearing at the top of Google as the closest business to your current location, it is clear that your chances of getting customers will increase:
If you are hungry, you search for the nearest restaurant.
If you need to get your hair cut, you look for a good hairdresser in your area.
If your car has broken down, you look for a mechanic who is as close as possible.
Following a good local SEO strategy represents a great leap forward in terms of business conversions and obtaining leads.
Help build community
With Local SEO you can get clients from outside your city, whether they are passing through, enjoying their holidays, or for any other reason.
However, if you manage to attract new customers and they are local, they will most likely end up repeating if you offer them a product or service that really appeals to them, due to the convenience of that proximity.
With local SEO positioning you achieve the goal that every entrepreneur seeks: sell more with less effort.
Increase the trust of your potential customers
Google improves its algorithms with the aim of giving users exactly what they are looking for. This has been a reality since the search engine was born and will always be.
The user only looks at the first results, because he thinks they are the best (and in fact they are in the vast majority of cases).
By boosting local SEO you get your brand to rank higher and this helps to convey more confidence .
It positions you on the local map
The local map (“ Google Maps ”) is an important section of Google where we can find a list of 3 featured businesses. Here we can find some of the most important keys, such as reviews, address, contact information, or any other type of information.
If the user needs anything else, they just have to click to find out other information such as the category to which the business belongs, the opening hours, the most common questions from users, the busiest hours, etc.
With a good local SEO positioning strategy you can appear on this map, and we can assure you that the chances of attracting new customers by being here are very high.
Increase the number of reviews on your business listing
