Step 4: Identify your site's authority pages
Posted: Wed Dec 18, 2024 8:04 am
Now that we have a process in place for topic clusters, it’s time to look at how to leverage any existing authority within your site.
Some pages have more authority than others, and you can use that to your advantage.
Your most authoritative pages will be linked indian number for whatsapp from external sources (remember, it's not about the number of links, of course, but their quality).
You can strategically transfer this link equity to other pages through internal links.
SEMrush’s Backlink Analytics tool will help you find these pages, so you can create a list of tactics you can potentially repeat on your site as needed.
Analyze your domain with the tool and you will get a list of indexed URLs that can be sorted by the number of referring domains
Sorting them this way is preferable to ranking them by number of backlinks, as it provides a better indication of the authority of a page.
You can easily export your results as a .csv or .xls file. You can also use Site Audit's crawled page information with a filter that shows the pages with the strongest ILR for further investigation:
Step 5: Use internal links to increase landing page rankings
Once identified, you can use the most authoritative pages on your site to improve the rankings of the others.
In this part of the strategy you should work on the pages with the most authority and identify opportunities to transfer link authority to others, where possible.
If you are working with a site that has earned a large number of good quality links, this can be quite simple.
All you need to do is study the pages with the most valuable links and identify relevant opportunities to link to your most important pages or those that need a ranking boost.
Pro Tip : If any of the authority pages you’ve identified don’t contain related content, don’t link to them. Instead, create that content from scratch if it makes sense to do so as part of a larger content strategy.
Step 6: Use internal links to optimize new content
If you are working with a site that hasn't earned many links, you can approach this strategy initially from the perspective of optimizing new content.
This means consulting a list of authoritative pages and identifying relevant connection opportunities that will benefit your search performance.
One way to do this is to do some Google searches for the keywords used in your new content to find other related pages to link to on your site.
For example, we might search for "site:semrush.com internal links" to find other articles related to this guide and add reciprocal links where appropriate to benefit this post from any authority that the other pages may have acquired:
Some pages have more authority than others, and you can use that to your advantage.
Your most authoritative pages will be linked indian number for whatsapp from external sources (remember, it's not about the number of links, of course, but their quality).
You can strategically transfer this link equity to other pages through internal links.
SEMrush’s Backlink Analytics tool will help you find these pages, so you can create a list of tactics you can potentially repeat on your site as needed.
Analyze your domain with the tool and you will get a list of indexed URLs that can be sorted by the number of referring domains
Sorting them this way is preferable to ranking them by number of backlinks, as it provides a better indication of the authority of a page.
You can easily export your results as a .csv or .xls file. You can also use Site Audit's crawled page information with a filter that shows the pages with the strongest ILR for further investigation:
Step 5: Use internal links to increase landing page rankings
Once identified, you can use the most authoritative pages on your site to improve the rankings of the others.
In this part of the strategy you should work on the pages with the most authority and identify opportunities to transfer link authority to others, where possible.
If you are working with a site that has earned a large number of good quality links, this can be quite simple.
All you need to do is study the pages with the most valuable links and identify relevant opportunities to link to your most important pages or those that need a ranking boost.
Pro Tip : If any of the authority pages you’ve identified don’t contain related content, don’t link to them. Instead, create that content from scratch if it makes sense to do so as part of a larger content strategy.
Step 6: Use internal links to optimize new content
If you are working with a site that hasn't earned many links, you can approach this strategy initially from the perspective of optimizing new content.
This means consulting a list of authoritative pages and identifying relevant connection opportunities that will benefit your search performance.
One way to do this is to do some Google searches for the keywords used in your new content to find other related pages to link to on your site.
For example, we might search for "site:semrush.com internal links" to find other articles related to this guide and add reciprocal links where appropriate to benefit this post from any authority that the other pages may have acquired: