How to Write the Perfect Email to Onboard New Clients
Posted: Wed Dec 18, 2024 7:16 am
How to Write the Perfect Email to Onboard New Clients
As soon as a new customer places an order on your website, there are two emails your email automation needs to fire immediately.
One of them is a confirmation email that assures them that the order was placed and summarizes all the products they purchased in one receipt.
While the second is an onboarding email that will introduce your company and inform the client what to expect from your future emails.
This onboarding email and the sequence of emails that follow will play a key role in how much revenue your business generates.
Because people will buy more products from you in the future if you use your email nurturing strategy correctly.
That’s why we’ve provided step-by-step country b2b b2c email list tips below to help you craft the perfect client onboarding email.
Use an attractive subject line
You’ve probably heard the quote over and over again: “8 out of 10 people read the headline.” Well, this applies to emails too.
More people will read the subject line than the body text. If you get this part right, more emails will be opened and more people will read the content of the email as well.
There are so many tips and tricks about writing a better subject line , but the main point is to make yours different. If your subject line differs from all your competitors, people will pay more attention to it. It will spark their curiosity and they will open your email.
For some ideas, check out AppSumo's emails. He likes to use funny subject lines.
Here's one promoting a product called Heartbeat. So it rephrased "skip a beat" to "don't skip a beat."
Here's another email promoting a product called Blisk. AppSumo adapted the word "risk taker" to "Blisk taker." These short, funny subject lines stand out from the long, serious ones most people send.
I recommend that you sign up for your competitors' email lists and maybe even buy some of their products. You can then study their emails and think of ways to position yourself differently.
Also, pay attention to the preview.
As you can see above, on platforms like Gmail, a short line appears after the subject line. This preview acts as a subhead and can influence open rates. Try optimizing this for opens as well.
Personalize it
When people buy your products, they give details like their name and address. Take advantage of this and personalize your emails, which can seriously increase your conversion rates. At the basic level, you should at least address them by their name in the email.
You can add this name to the subject line or the first line. A simple "Hi [Customer Name]" can help you make a good first impression. Many email service providers make it easy to automate.
Also, think about other ways you can use their data to personalize emails. For example, if you have their address, you can suggest products that will get to them quickly.
Many top brands are going a step further, optimizing their websites with personalization tactics and combining email and website personalization for even better results.
Let them know what to expect
In your onboarding email, you should also let your customers know what to expect from your emails.
Let them know the types of emails you typically send. These could be emails about your latest offers and tips. When you let them know, they will look forward to your future emails.
Open rates are usually highest in the first few emails you send. As time goes on, open rates decrease.
This will give them the impression that you are looking forward to their emails as they might miss something important. Go into as much detail as possible about these emails you will be sending. You can include information such as how many emails you will be sharing in a week and the days and times you will be sending them.
You may also want to ask them to move your email to the primary inbox, as many people miss emails that go into the "Updates" and "Promotions" tabs if they use Gmail.
As soon as a new customer places an order on your website, there are two emails your email automation needs to fire immediately.
One of them is a confirmation email that assures them that the order was placed and summarizes all the products they purchased in one receipt.
While the second is an onboarding email that will introduce your company and inform the client what to expect from your future emails.
This onboarding email and the sequence of emails that follow will play a key role in how much revenue your business generates.
Because people will buy more products from you in the future if you use your email nurturing strategy correctly.
That’s why we’ve provided step-by-step country b2b b2c email list tips below to help you craft the perfect client onboarding email.
Use an attractive subject line
You’ve probably heard the quote over and over again: “8 out of 10 people read the headline.” Well, this applies to emails too.
More people will read the subject line than the body text. If you get this part right, more emails will be opened and more people will read the content of the email as well.
There are so many tips and tricks about writing a better subject line , but the main point is to make yours different. If your subject line differs from all your competitors, people will pay more attention to it. It will spark their curiosity and they will open your email.
For some ideas, check out AppSumo's emails. He likes to use funny subject lines.
Here's one promoting a product called Heartbeat. So it rephrased "skip a beat" to "don't skip a beat."
Here's another email promoting a product called Blisk. AppSumo adapted the word "risk taker" to "Blisk taker." These short, funny subject lines stand out from the long, serious ones most people send.
I recommend that you sign up for your competitors' email lists and maybe even buy some of their products. You can then study their emails and think of ways to position yourself differently.
Also, pay attention to the preview.
As you can see above, on platforms like Gmail, a short line appears after the subject line. This preview acts as a subhead and can influence open rates. Try optimizing this for opens as well.
Personalize it
When people buy your products, they give details like their name and address. Take advantage of this and personalize your emails, which can seriously increase your conversion rates. At the basic level, you should at least address them by their name in the email.
You can add this name to the subject line or the first line. A simple "Hi [Customer Name]" can help you make a good first impression. Many email service providers make it easy to automate.
Also, think about other ways you can use their data to personalize emails. For example, if you have their address, you can suggest products that will get to them quickly.
Many top brands are going a step further, optimizing their websites with personalization tactics and combining email and website personalization for even better results.
Let them know what to expect
In your onboarding email, you should also let your customers know what to expect from your emails.
Let them know the types of emails you typically send. These could be emails about your latest offers and tips. When you let them know, they will look forward to your future emails.
Open rates are usually highest in the first few emails you send. As time goes on, open rates decrease.
This will give them the impression that you are looking forward to their emails as they might miss something important. Go into as much detail as possible about these emails you will be sending. You can include information such as how many emails you will be sharing in a week and the days and times you will be sending them.
You may also want to ask them to move your email to the primary inbox, as many people miss emails that go into the "Updates" and "Promotions" tabs if they use Gmail.