How to Create the Perfect Footers for Your Emails
Posted: Wed Dec 04, 2024 3:53 am
What is a newsletter footer? The footer is the bottom section of an email. It stands out from the rest of the message and contains some very specific content.
The footer of the newsletter is an important part of building an aura of “respectability” that the reader feels about the sender . It should be consistent with the design of the email and be pleasing to the eye.
A carefully designed foot should include a complete set of elements . Follow our advice and you won't go wrong.
The Cancellation Link
Every newsletter should include a clear and unambiguous unsubscribe link. This is usually located in the footer. Within the Emailchef editor, our developers have created the “CAN-Spam Act” block , which contains the “unsubscribe” link, but also provides general information about the company. If you are satisfied with the minimal content, simply drag it into the editing area and you are done!
Link to Preferences Area
If you send more than one type of newsletter, you can also add a second link below the unsubscribe option. This is the email preference center , usually worded in a sentence such as “Update your preferences . ”
The idea, which can be explained with a line of text below chief vp marketing officer email lists the link, is to allow the user to change the type and number of emails they wish to receive from the brand without completely unsubscribing.
Permission Reminder
It’s a good idea to remind your users why they are receiving your newsletter. A line like “You have received this email because you have subscribed to our mailing list” is useful for users who have subscribed to many lists or find themselves a bit… “distracted” when browsing their emails. It also reduces the number of unsubscribes .
Contact Information
The set of information included in the footer generally consists of an email address (verified by a real person), a physical address, and a link to the institutional website, or several links to specific pages such as news, blogs, about, personal area, etc.
editor footer
A footer is ready to be customized within the editor. All elements can be added, modified, moved and deleted.
Privacy Policy
This may consist of nothing more than a link that redirects your reader to the page that explains your policy toward the protection of personal information.
Logo or Corporate Image
This is optional. But if you choose to include it, the format and colors of the image or logo should be consistent with the size of the footer and the background color, which is often gray.
The idea of these visual elements is to reaffirm the sender's authority and inspire the recipient . Use an attractive image in line with your corporate identity and values.
Corporate Values
You can also use the caption to convey corporate values . Often a concise slogan can communicate the brand's commitment to a range of topics, from environmental protection to a small retail chain, or respect for values held dear by the reader.
Even a short paragraph , if carefully placed across the width of the footer, can become an element your readers will look at with interest as a strong “identity” statement about the company’s beliefs .
Social Media Icons
Emailchef's drag & drop editor makes it easy to insert all the components we've described, as well as social media icons, into your footer . You can activate and deactivate all the icons you want to display in your footer with a click.
You can also add calls to action and invite the user to download your app on Android and iOS devices.
After reading this post you will understand the strategic importance of the footer and the need to use it . This is very easy with Emailchef tools .
The footer of the newsletter is an important part of building an aura of “respectability” that the reader feels about the sender . It should be consistent with the design of the email and be pleasing to the eye.
A carefully designed foot should include a complete set of elements . Follow our advice and you won't go wrong.
The Cancellation Link
Every newsletter should include a clear and unambiguous unsubscribe link. This is usually located in the footer. Within the Emailchef editor, our developers have created the “CAN-Spam Act” block , which contains the “unsubscribe” link, but also provides general information about the company. If you are satisfied with the minimal content, simply drag it into the editing area and you are done!
Link to Preferences Area
If you send more than one type of newsletter, you can also add a second link below the unsubscribe option. This is the email preference center , usually worded in a sentence such as “Update your preferences . ”
The idea, which can be explained with a line of text below chief vp marketing officer email lists the link, is to allow the user to change the type and number of emails they wish to receive from the brand without completely unsubscribing.
Permission Reminder
It’s a good idea to remind your users why they are receiving your newsletter. A line like “You have received this email because you have subscribed to our mailing list” is useful for users who have subscribed to many lists or find themselves a bit… “distracted” when browsing their emails. It also reduces the number of unsubscribes .
Contact Information
The set of information included in the footer generally consists of an email address (verified by a real person), a physical address, and a link to the institutional website, or several links to specific pages such as news, blogs, about, personal area, etc.
editor footer
A footer is ready to be customized within the editor. All elements can be added, modified, moved and deleted.
Privacy Policy
This may consist of nothing more than a link that redirects your reader to the page that explains your policy toward the protection of personal information.
Logo or Corporate Image
This is optional. But if you choose to include it, the format and colors of the image or logo should be consistent with the size of the footer and the background color, which is often gray.
The idea of these visual elements is to reaffirm the sender's authority and inspire the recipient . Use an attractive image in line with your corporate identity and values.
Corporate Values
You can also use the caption to convey corporate values . Often a concise slogan can communicate the brand's commitment to a range of topics, from environmental protection to a small retail chain, or respect for values held dear by the reader.
Even a short paragraph , if carefully placed across the width of the footer, can become an element your readers will look at with interest as a strong “identity” statement about the company’s beliefs .
Social Media Icons
Emailchef's drag & drop editor makes it easy to insert all the components we've described, as well as social media icons, into your footer . You can activate and deactivate all the icons you want to display in your footer with a click.
You can also add calls to action and invite the user to download your app on Android and iOS devices.
After reading this post you will understand the strategic importance of the footer and the need to use it . This is very easy with Emailchef tools .