The key is to choose the
Posted: Wed Dec 18, 2024 6:38 am
The good news is that this highly effective and profitable strategy is not reserved only for large companies. Even the smallest ones can benefit from it.
You don't need an influencer with thousands of followers to implement it in your company. You just need a person who shares your values and opens the doors to a loyal and committed audience, which could be yours.
Let's take a closer look at what this persuasive strategy is and how to implement it in your small business.
What is influencer marketing?
Influencer marketing is a strategy that consists of “borrowing” the authority and influence of a person, so that they can transmit a message to their audience in favor of your brand.
The power of an influencer lies in the credibility, power of conviction and persuasion that they possess in their community. An audience potentially close to the common values or interests of the collaborating brand.
It is a win-win collaboration agreement, in which the influencer makes use of the authority he has over the audience he has built in exchange for compensation, which may be financial or in kind.
How does influencer marketing work?
According to a Nielsen study, 83% of us believe in the recommendations made by friends and 66% in the recommendations we see online .
These revealing data are based on at least three principles of persuasion from Cialdini:
Principle of authority
Authority from the point of view of persuasion is the capacity to influence others.
In a way, we are all influencers. Hence the power of word of mouth.
The principle of authority predisposes us and accelerates the decision-making process . Receiving a recommendation from an influential person is a boost of confidence that speeds up our passage through the conversion funnel.
Nowadays, authority is not the exclusive domain of celebrities and eminences.
Digitalization and social media have opened the doors to influence.
There are people who, despite being unknown at first, have been able to build a loyal community, connecting with their peers, becoming their role model.
Therefore, influencer marketing is an accessible strategy for any business.
person who represents you. As we will see, you don't need a person with millions israel whatsapp number data of followers, but rather an influencer with a community similar to yours.
Principle of social consensus
We trust our peers and accept what the majority says or does as valid.
Hence, both influencer marketing and social proof are so powerful when it comes to generating trust in users.
We tend to follow the example of people with whom we somehow identify.
Sympathy principle
When you like a person, you feel affinity with their tastes and interests and you are more receptive to their proposals.
With influencer marketing we associate the values of the influential person with those of the brand they promote .
Therefore, it is vital that you choose an influencer who is in line with your company. The person you select will embody and transmit values that must coincide with yours.
Benefits of influencer marketing
After reading these benefits, you're probably serious about implementing an influencer marketing strategy. And you're right.
1. Visibility
The influencer opens the doors of their community to you. They give you access to their target audience. You reach new and more qualified markets . Your buyer persona is there.
2. Confidence
The influencer has the trust of a committed audience. And if there is trust, there are sales.
This doesn't mean that they will buy from you right away, but it does mean that you will enter their top of mind through the front door .
3. Traffic to the website or social networks
Users will want to know more about your brand and will visit your social media profiles or website. Here you need to make sure that you have well-crafted branding , offer attractive and relevant content, and a satisfactory user experience.
There is no point in working on this strategy if when they visit you at other points of contact you do not live up to their expectations.
4. Sales
On average, it takes seven impacts for someone to buy from you . And if these impacts come from different channels, even better.
With influencer marketing you have a very powerful impact, because it provides trust and credibility, and as we have said, it accelerates the buyer's passage through the conversion funnel.
5. Savings
Obviously, famous influencers have astronomical rate
You don't need an influencer with thousands of followers to implement it in your company. You just need a person who shares your values and opens the doors to a loyal and committed audience, which could be yours.
Let's take a closer look at what this persuasive strategy is and how to implement it in your small business.
What is influencer marketing?
Influencer marketing is a strategy that consists of “borrowing” the authority and influence of a person, so that they can transmit a message to their audience in favor of your brand.
The power of an influencer lies in the credibility, power of conviction and persuasion that they possess in their community. An audience potentially close to the common values or interests of the collaborating brand.
It is a win-win collaboration agreement, in which the influencer makes use of the authority he has over the audience he has built in exchange for compensation, which may be financial or in kind.
How does influencer marketing work?
According to a Nielsen study, 83% of us believe in the recommendations made by friends and 66% in the recommendations we see online .
These revealing data are based on at least three principles of persuasion from Cialdini:
Principle of authority
Authority from the point of view of persuasion is the capacity to influence others.
In a way, we are all influencers. Hence the power of word of mouth.
The principle of authority predisposes us and accelerates the decision-making process . Receiving a recommendation from an influential person is a boost of confidence that speeds up our passage through the conversion funnel.
Nowadays, authority is not the exclusive domain of celebrities and eminences.
Digitalization and social media have opened the doors to influence.
There are people who, despite being unknown at first, have been able to build a loyal community, connecting with their peers, becoming their role model.
Therefore, influencer marketing is an accessible strategy for any business.
person who represents you. As we will see, you don't need a person with millions israel whatsapp number data of followers, but rather an influencer with a community similar to yours.
Principle of social consensus
We trust our peers and accept what the majority says or does as valid.
Hence, both influencer marketing and social proof are so powerful when it comes to generating trust in users.
We tend to follow the example of people with whom we somehow identify.
Sympathy principle
When you like a person, you feel affinity with their tastes and interests and you are more receptive to their proposals.
With influencer marketing we associate the values of the influential person with those of the brand they promote .
Therefore, it is vital that you choose an influencer who is in line with your company. The person you select will embody and transmit values that must coincide with yours.
Benefits of influencer marketing
After reading these benefits, you're probably serious about implementing an influencer marketing strategy. And you're right.
1. Visibility
The influencer opens the doors of their community to you. They give you access to their target audience. You reach new and more qualified markets . Your buyer persona is there.
2. Confidence
The influencer has the trust of a committed audience. And if there is trust, there are sales.
This doesn't mean that they will buy from you right away, but it does mean that you will enter their top of mind through the front door .
3. Traffic to the website or social networks
Users will want to know more about your brand and will visit your social media profiles or website. Here you need to make sure that you have well-crafted branding , offer attractive and relevant content, and a satisfactory user experience.
There is no point in working on this strategy if when they visit you at other points of contact you do not live up to their expectations.
4. Sales
On average, it takes seven impacts for someone to buy from you . And if these impacts come from different channels, even better.
With influencer marketing you have a very powerful impact, because it provides trust and credibility, and as we have said, it accelerates the buyer's passage through the conversion funnel.
5. Savings
Obviously, famous influencers have astronomical rate