By aligning your CRM and sales outreach tools, centralizing marketing operations, and facing the fact that in marketing, revenue is THE number, marketers can make a powerful impact on company growth and revenue.
“Show your worth. And you have to articulate it in numbers mobile phone number database australia because you don't own revenue. I love it when marketers say ‘marketing owns revenue.’ No, it does not. It is a compelling, critical piece of getting to revenue, but we don't own revenue.”
-Alon Waks, fractional CMO and go-to-market advisor
How Can Revenue Marketers Prove Their Worth?
Join Waks as he details his own background and gives practical advice on how marketers can deal with bad products, articulate metrics, and gain a seat at the table. He reveals:
The top 3 metrics every marketer needs to know
Why sales get a bigger seat than marketing (and what marketers can do about it)
How to de-silo marketing and sales departments and tools
The key to setting expectations for clients
The importance of investing in operations and centralization
And much more...
Marketing may not own revenue, but it’s the metric all marketers need to understand is the number one priority.
Press play on the full interview to learn how to attribute revenue to marketing, and why it matters so much.
