Facebook Video Ads: Are They More Effective?
Posted: Wed Dec 18, 2024 6:21 am
video ads facebook video ads keywords: facebook video advertising Facebook Advertising Facebook video
If you've reached this post, you're probably interested in launching a video ad campaign on Facebook or another platform . If you're still a bit lost, I advise you to take a look at the following posts before reading this post:
How to integrate online video into your digital marketing strategy
Online video advertising: formats and possibilities
Let's say you've read them from cover to cover or you already know the benefits of video advertising, then you might be wondering... is Facebook the ideal channel for video advertising?
In this post, we'll answer the main questions that may come up for those of you who want to advertise on Facebook using video. And who knows, maybe we'll even get the video skeptics on board!
Let's get started!
What are Facebook video ads like and what makes them different?
Let me put you in a situation: imagine that you have an edited video, with a clear message that you want to convey to your audience and potential clients, but you don't know which channel to upload it to or whether to upload it to all of them... come on, without a filter.
Mistake!
The first thing you should have thought about is where you are going to upload it and what you are going to use it for. Each platform has its audience, its formats, its viewing methods and other variables bulk sms canada that will make your video work better or worse depending on where you upload it.
Do you remember the benefits of video advertising? If not, take another look at this post and come back later to continue reading.
For now, let's focus on the different ad versions we can use to make video ads on Facebook:
Native Ads
Native ads appear in the Facebook news feed. It is up to us to choose the right format for our audience. For example, we have to keep in mind that a square ad takes up more space in the feed than a panoramic one. We can also promote videos in mobile format, so when users click on the ad the video will take up the entire screen.
This is especially important because most views (and traffic on social networks as a general rule) come from mobile devices , so adapting our video to this format will be essential. Videos in native format are the most used and appear in the feed of publications or news on Facebook, Audience Network or Instagram.
It is important for you to know that on Facebook, most of the views are made with the sound off, so it is vitally important that the message you want to convey is meaningful with and without sound . You can also subtitle the video to make it more understandable and even do it in several languages depending on your target audience.
If you've reached this post, you're probably interested in launching a video ad campaign on Facebook or another platform . If you're still a bit lost, I advise you to take a look at the following posts before reading this post:
How to integrate online video into your digital marketing strategy
Online video advertising: formats and possibilities
Let's say you've read them from cover to cover or you already know the benefits of video advertising, then you might be wondering... is Facebook the ideal channel for video advertising?
In this post, we'll answer the main questions that may come up for those of you who want to advertise on Facebook using video. And who knows, maybe we'll even get the video skeptics on board!
Let's get started!
What are Facebook video ads like and what makes them different?
Let me put you in a situation: imagine that you have an edited video, with a clear message that you want to convey to your audience and potential clients, but you don't know which channel to upload it to or whether to upload it to all of them... come on, without a filter.
Mistake!
The first thing you should have thought about is where you are going to upload it and what you are going to use it for. Each platform has its audience, its formats, its viewing methods and other variables bulk sms canada that will make your video work better or worse depending on where you upload it.
Do you remember the benefits of video advertising? If not, take another look at this post and come back later to continue reading.
For now, let's focus on the different ad versions we can use to make video ads on Facebook:
Native Ads
Native ads appear in the Facebook news feed. It is up to us to choose the right format for our audience. For example, we have to keep in mind that a square ad takes up more space in the feed than a panoramic one. We can also promote videos in mobile format, so when users click on the ad the video will take up the entire screen.
This is especially important because most views (and traffic on social networks as a general rule) come from mobile devices , so adapting our video to this format will be essential. Videos in native format are the most used and appear in the feed of publications or news on Facebook, Audience Network or Instagram.
It is important for you to know that on Facebook, most of the views are made with the sound off, so it is vitally important that the message you want to convey is meaningful with and without sound . You can also subtitle the video to make it more understandable and even do it in several languages depending on your target audience.