In the process of obtaining leads through your marketing efforts , the goal is to invest less and less time and energy in qualifying them and of course, converting them into customers.
The importance of content strategy
For marketers and brand managers, the past few years have been pretty good . Slowly, more and more companies are accepting that a content strategy is the key to success today.
And by content strategy, we are talking about everything vp compliance email lists that feeds your brand's positioning on the Internet: blogs, a website, articles, posts on social networks, and practically everything that generates interaction with your audience, which eventually allows you to place some leads to your brand's sales department.
Contrary to what you might think, the goal is not to increase your marketing staff to succeed in this aspect, but rather to opt for automated marketing . Even for your content strategy, marketing automation tools (such as eMMa , for mobile) can help you reduce the brutal demand for actions that would otherwise have to be done manually.
The path of automation
And in fact, it's not just a matter of saving time . Through automation, content marketing can become a pillar in lead generation and sales, even generating very valuable information for leads in the process.
For example, automation tools can help content strategists observe user behavior on a website, on social media, or via email marketing, and then provide them with the best responses and content based on suggestions from user navigation and experience data.
Now, it is important that under the same content strategy that you are developing, you decide “what” to automate and “what” not to. For example, automating your responses on social media (with chatbots on Messenger, for example), since to a certain extent the “ authenticity factor ” is critical for the user experience, in this case.
