Special offers for existing customers.
Offers to consumers with the offer or product selected or adapted to their needs and purchasing habits.
Email signup popups to people not on your email list, etc.
Personalized, targeted messaging is the future of all digital general manager email lists marketing for small businesses , so lean into it for better results across the board.
Use A/B testing
A/B testing is primarily leveraged for testing web pages, but can also be used for online ads and exit-intent pop-ups.
The A/B Testing Process ( Source )
With A/B testing , you send two similar exit-intent popups to your target audience simultaneously but to different people. Then, you examine the results after a few weeks and start using the exit-intent popup that performed better.
When practiced regularly, A/B testing can help you optimize your exit-intent popups and only serve your target audience the best ads, marketing messages, or entry forms.
In other words, it will help exit-intent popups produce a better conversion rate.
This is how simple you can A/B test your popups:
Take advantage of responsive exit popups
Lastly, you should only send responsive exit-intent popups.
Responsive popups are those that adhere to responsive popup design principles .
They display well on all types of screens and devices, react with simple graphics or behaviors when people click or tap on them, and don't look clunky to the user.
Responsive exit popups, in other words, should follow the same design principles you would use when designing a high-quality website or online store.
According to Conversion Sciences, if your exit-intent popups are responsive and look great, you can increase your conversion rate by 10% to 15% if you're lucky.
Conclusion
As you can see, exit-intent popups are phenomenal tools for increasing conversion rates, improving sales, and getting more email addresses for your newsletter subscribers.
