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The best joint digital marketing strategies

Posted: Wed Dec 18, 2024 5:38 am
by chandon4
To celebrate Valentine's Day, at Súmate we have created a list with the best joint digital marketing strategies.

February 14, 2020

Digital Marketing Strategies

Valentine's Day digital strategy Strategies
February 14th is here, and love permeates the rivers of digital ink that many media outlets dedicate to this important date. At Súmate, there is also a special atmosphere, which is why we have compiled the joint digital marketing strategies that best combine with each other, and that no Tinder match will ever be able to put together.

Joint digital marketing strategy to create Chross-Channel
Focusing all your efforts and resources on a single channel doesn't have to be ineffective, and it may even be ideal for achieving immediate results. On the other hand, a well-optimized multichannel strategy will bring you greater benefits in the long term.

There are a myriad of Chross-Channel combinations you can bulk sms germany implement. One of the best performing , but often overlooked, is the mix of email marketing and social media .

Possibilities that this tandem offers:

Merge both databases and delete those emails or profiles that show inactivity with you for a long time. You will get a wider audience to target.
Take advantage of sending newsletters to promote your social networks and vice versa , write calls to action in your posts to get leads .
Use email marketing as a channel for your Social Ads actions to achieve greater exposure and increased sales.
Measure results jointly to reach targets or audience niches with higher conversion rates.
Joint digital marketing strategy for content creation
Creating a paid campaign to attract users who make search queries is usually not profitable, as these are visitors with little chance of converting . This does not mean that you should not create content to solve them; in fact, it is more than advisable.

Creating content, especially written content, is a very inexpensive way to attract traffic to your website that, although it may not convert immediately, you can use as a similar audience for retargeting campaigns .

This is in the medium/short term. In the long term, inbound marketing is king . Combine it with content creation and boost your lead generation:

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Target your content towards your buyer persona. Knowing the tastes, lifestyles and consumer preferences of your future customers will allow you to create content that is more suitable for them .
Mix entertainment and utility to add additional value. The chances of a user being attracted to a product or service , when the content surrounding it is of quality, increase.
Track which phases of the purchasing process the user is in and create content optimized for conversion .
Use SEO techniques to position your articles without having to pay for advertising campaigns.