How sales reps use video for sales to triple your leads (including video templates)
Posted: Wed Dec 04, 2024 3:19 am
So you want to connect with your leads in a human manner while automating your outbound process? Your key will be video for sales.
Although we all might be experiencing a bit of zoom fatigue, there is no doubt that video is more human and interactive than a message! And by adding it to your sequences you’ll be able to connect with your prospects on a more personal level.
So today I’ll share one of the tactics that helped us book 40+ sales meetings a week
The results we got were amazing. And by “amazing” I mean “lemazing!”
We got lots of demos and calls just by adding custom sales videos:
So, by the end of this article you’ll:
Know why this video tactic works
Be able to determine which leads you should send videos to
Understand how to implement videos in your outbound routine
Have 3 real examples of sales video email templates you can copy
Why did this sales video work?
Before coming to “how to make sales videos” phase, let’s tep back and understand why this template worked so well…
Ice-breaker in intro line
It’s quite important to make a great reference in your intro armenia phone number list line to “break the ice” from the very beginning. In this case Nadja mentioned person’s content on LinkedIn + that this person is a growth hacker:
2. Story-pitch
People find it hard to prepare a pitch in cold email, but here are a few rules:
make it fun
make it clear
make it straightforward
Nadja prepared a cool story about her previous job at start-up and since she is reaching out to growth hackers (who are closely related to start-ups) they will read it:
3. Personalized thumbnail that catches attention
It’s not just a Youtube thumbnail, it’s way better. This part really catches attention when you open cold email:
4. Landing page with a short sales video
After people clicked on the video, they visited the highly personalized landing page, with a short video pitch.
If you’re looking for a way to stand out in the inbox and increase engagement, adding personalized videos to your cold emails is gonna be one of your best bets.
Who should you send sales videos to?
So obviously we are fans of this tactic…I mean who wouldn’t be after results like that?
But sending a personalized video to each and every one of your sales leads is not the most scalable tactic…and honestly it can be a waste of time if used the wrong way. So how do you make sure that you’re only sending videos to the right leads?
Although we all might be experiencing a bit of zoom fatigue, there is no doubt that video is more human and interactive than a message! And by adding it to your sequences you’ll be able to connect with your prospects on a more personal level.
So today I’ll share one of the tactics that helped us book 40+ sales meetings a week
The results we got were amazing. And by “amazing” I mean “lemazing!”
We got lots of demos and calls just by adding custom sales videos:
So, by the end of this article you’ll:
Know why this video tactic works
Be able to determine which leads you should send videos to
Understand how to implement videos in your outbound routine
Have 3 real examples of sales video email templates you can copy
Why did this sales video work?
Before coming to “how to make sales videos” phase, let’s tep back and understand why this template worked so well…
Ice-breaker in intro line
It’s quite important to make a great reference in your intro armenia phone number list line to “break the ice” from the very beginning. In this case Nadja mentioned person’s content on LinkedIn + that this person is a growth hacker:
2. Story-pitch
People find it hard to prepare a pitch in cold email, but here are a few rules:
make it fun
make it clear
make it straightforward
Nadja prepared a cool story about her previous job at start-up and since she is reaching out to growth hackers (who are closely related to start-ups) they will read it:
3. Personalized thumbnail that catches attention
It’s not just a Youtube thumbnail, it’s way better. This part really catches attention when you open cold email:
4. Landing page with a short sales video
After people clicked on the video, they visited the highly personalized landing page, with a short video pitch.
If you’re looking for a way to stand out in the inbox and increase engagement, adding personalized videos to your cold emails is gonna be one of your best bets.
Who should you send sales videos to?
So obviously we are fans of this tactic…I mean who wouldn’t be after results like that?
But sending a personalized video to each and every one of your sales leads is not the most scalable tactic…and honestly it can be a waste of time if used the wrong way. So how do you make sure that you’re only sending videos to the right leads?