Understand how you can use transmedia storytelling to promote your business
Posted: Wed Dec 18, 2024 5:13 am
The use of transmedia storytelling has proven to be an efficient solution to the process of creating brand narratives. Through it, a company can tell a story through different media (books, movies, games, television, etc.) in a complementary way, increasing contact with the public and generating engagement.
Remember the days when people talked about a "real world" and a "virtual world"? You may still hear it from time to time, but the division between the two realities makes less sense these days. Communication theorists argue that the virtual world and the real world are inextricably intertwined.
In the context of digital transformation , with a society kuwait email list 356423 contact leads that is constantly connected and in which the boundaries between real and virtual and public and private are blurred, the concept of transmedia storytelling emerges. These stories are present in different formats and media, bringing richness and constant innovations to the public .
If you are interested in applying this communication strategy to your company's marketing actions , don't stray far from this post! We are going to teach you a lot about it.
What is transmedia storytelling?
A few years ago, before the popularization of the Internet and the proliferation of so-called "new media," content was created for a specific format . Soap operas were conceived, written, and recorded for television; books were made to be read on paper; and comics were magazines printed on newsprint to be bought at small street stands.
Technology has opened up the possibility that the same story could be viewed in various formats. Today, a television soap opera can also be watched on your smartphone, and there are Twitter profiles dedicated to reviewing each episode.
Similarly, books can be read in paper or in so-called e-books, providing a new experience. Comics have also become a product for screens with webcomics.
However, the revolution caused by technology does not stop there. It did not take long for companies to realize this territory and start exploiting the potential of new media and using it for branding . At that time, transmedia storytelling emerged on different platforms.
So, transmedia storytelling is all the stories that are told through various media . Pay attention: it is essential not to confuse this concept with adaptation, as it goes far beyond telling the same story on several different channels.
What creates or stimulates the public's interest is feeling that they are being offered a different piece or perspective of the story at each of the contact points they have with the company, which may be the website, social networks , email or other channels.
Remember the days when people talked about a "real world" and a "virtual world"? You may still hear it from time to time, but the division between the two realities makes less sense these days. Communication theorists argue that the virtual world and the real world are inextricably intertwined.
In the context of digital transformation , with a society kuwait email list 356423 contact leads that is constantly connected and in which the boundaries between real and virtual and public and private are blurred, the concept of transmedia storytelling emerges. These stories are present in different formats and media, bringing richness and constant innovations to the public .
If you are interested in applying this communication strategy to your company's marketing actions , don't stray far from this post! We are going to teach you a lot about it.
What is transmedia storytelling?
A few years ago, before the popularization of the Internet and the proliferation of so-called "new media," content was created for a specific format . Soap operas were conceived, written, and recorded for television; books were made to be read on paper; and comics were magazines printed on newsprint to be bought at small street stands.
Technology has opened up the possibility that the same story could be viewed in various formats. Today, a television soap opera can also be watched on your smartphone, and there are Twitter profiles dedicated to reviewing each episode.
Similarly, books can be read in paper or in so-called e-books, providing a new experience. Comics have also become a product for screens with webcomics.
However, the revolution caused by technology does not stop there. It did not take long for companies to realize this territory and start exploiting the potential of new media and using it for branding . At that time, transmedia storytelling emerged on different platforms.
So, transmedia storytelling is all the stories that are told through various media . Pay attention: it is essential not to confuse this concept with adaptation, as it goes far beyond telling the same story on several different channels.
What creates or stimulates the public's interest is feeling that they are being offered a different piece or perspective of the story at each of the contact points they have with the company, which may be the website, social networks , email or other channels.